Billboards in Biloxi

*All metrics are based on a 4-week advertising campaign

Located along the Gulf Coast, Biloxi boasts a unique blend of coastal charm and bustling city life, making it an ideal location for outdoor advertising. With its picturesque beaches, thriving casino scene, and rich cultural heritage, Biloxi provides advertisers with a diverse audience and ample opportunities to engage with consumers. Outdoor advertising in Biloxi not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

When selecting billboards for advertising in Biloxi, there are 71 factors to consider, but we'll focus on four key aspects to help you make the best decision. Here are some important factors to keep in mind:

• Location: Choose billboards in high-traffic areas, such as busy interstates or trendy parts of town, to reach a larger audience. For example, placing a billboard near a college or university can help target young adults.
• Visibility: Ensure the billboard is clearly visible to drivers by placing it at a readable height and aligning it to face traffic. This will increase the chances of your advertisement being noticed and remembered.
• Proximity: For local businesses or those promoting impulse purchases, consider billboards close to your business location. This can help drive foot traffic and increase the likelihood of potential customers visiting your establishment.
• Intent: Keep the goal of your advertising campaign in mind when selecting a billboard location. For instance, if you want to increase brand awareness, choose a billboard in a high-visibility area where it will be seen by a large number of people.

Billboards price breakdown

Billboard pricing in Biloxi varies depending on factors such as location, visibility, and size, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Biloxi is $1,982.63, which can help you gauge the overall market rate for outdoor advertising in the area.
• Median Price: With a median price of $1,000, this figure represents the middle ground in Biloxi's billboard pricing, offering a more balanced perspective on the cost of advertising.
• Lowest Price: The lowest price for a billboard in Biloxi is $50, indicating that there are budget-friendly options available for advertisers seeking cost-effective solutions.

Billboards Impression and CPM Metrics

In Biloxi, outdoor advertising campaigns can expect varying levels of impressions and costs per thousand impressions (CPM), as demonstrated by the following metrics:

• Total Impressions: The total number of impressions for all billboards in Biloxi is approximately 43,481,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Biloxi can generate around 612,000 impressions, providing a solid baseline for advertisers to gauge the effectiveness of their campaigns.
• Median Impressions: With a median of 350,000 impressions, this figure represents the middle ground in Biloxi's billboard impressions, offering a more balanced perspective on the potential reach of outdoor advertising.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Biloxi is $8.05, which can help advertisers estimate the overall cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $4.44, this figure provides a more balanced view of the cost per thousand impressions in Biloxi, allowing advertisers to better assess the value of their outdoor advertising investments.

Some of the top billboard providers in Biloxi

Here are the top billboard providers in Biloxi:

• Adkom is a company that specializes in out-of-home media advertising, offering a proprietary platform that streamlines planning, automation, and vendor relationship management for OOH campaigns.
• Lamar Advertising provides a wide range of outdoor advertising services, including free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of hundreds of independent billboard operators, offering services such as digital billboards, static billboards, and wallscapes.
• Integration Media is an outdoor advertising company, although their website does not provide specific information about their services and offerings or coverage area in Biloxi.
• Trailhead Media offers billboards and a double-sided rooftop spectacular called Birmingham SKYSIGN, but their coverage area in Biloxi is not specifically mentioned on their website.

Other formats for advertising in Biloxi

A closer look at the data reveals the depth and breadth of the other opportunities available in Biloxi:

• Digital Billboards: In Biloxi, digital billboards generate approximately 18,000 impressions with an average CPM of $15.54. As a modern and eye-catching medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers.
• Retail Venues: Retail venues in Biloxi receive around 18,000 impressions and have an average CPM of $18.59. These advertising spaces are strategically placed in shopping centers and stores, providing advertisers with a captive audience and the opportunity to influence purchasing decisions.
• Transit: Transit advertising in Biloxi garners approximately 2,000,000 impressions with an average CPM of $2.01. This cost-effective medium allows advertisers to reach a diverse audience of commuters and travelers, making it an ideal choice for businesses looking to expand their reach.
• Airport: Although specific impression and CPM data for airport advertising in Biloxi is not available, it's worth noting that the city is served by the Gulfport-Biloxi International Airport. Advertising in airports can effectively target business travelers and tourists, offering a unique opportunity to connect with a high-income demographic.

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