Billboards in Jackson
*All metrics are based on a 4-week advertising campaign
In the vibrant capital city of Jackson, a thriving hub for culture, arts, and history awaits, providing a prime landscape for outdoor advertising. Known for its iconic landmarks, diverse neighborhoods, and lively events, Jackson presents a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of its residents. Outdoor advertising in Jackson goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With 429 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, by considering the following factors, you can make an informed decision and maximize the impact of your outdoor advertising:
- Demographics: Choose a location that caters to your target audience's age, gender, education, and income level. For example, a billboard near a college campus would be ideal for targeting young adults.
- Traffic Count: Opt for a billboard in an area with high traffic volume to ensure maximum exposure. A billboard along a busy highway or at a congested intersection would be a good choice.
- Visibility: Ensure the billboard is easily visible without obstructions and placed at an appropriate height and angle. A billboard that is clearly visible from a distance and not blocked by trees or buildings would be effective.
- Land Use Type: Consider the surrounding land use, as it influences the audience who will view the advertisement. A billboard in a commercial area would be suitable for targeting working professionals, while one in a residential area would cater to families.
Billboards price breakdown
Billboard pricing in Jackson varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Jackson is $2,294.77, providing a general idea of the overall market rates.
- Median Price: With a median price of $750, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of typical costs.
- Lowest Price: For budget-conscious advertisers, the lowest price available for a billboard in Jackson is $150, making outdoor advertising accessible to a wider range of businesses.
Billboards Impression and CPM Metrics
In Jackson, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboards in the area:
- Total Impressions: With a total of 262,953,000 impressions, outdoor advertising in Jackson offers a significant opportunity for brand exposure.
- Average Impressions: On average, a billboard in Jackson receives 633,621 impressions, demonstrating the potential for consistent visibility.
- Median Impressions: The median number of impressions for a billboard in Jackson is 266,573, indicating a typical level of exposure for outdoor advertisements in the area.
- Average CPM: The average cost per thousand impressions (CPM) in Jackson is $5.30, highlighting the cost-effectiveness of outdoor advertising in the city.
- Median CPM: With a median CPM of $3.10, Jackson's outdoor advertising market offers competitive pricing for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Jackson
Here are some of the top billboard providers in Jackson:
- Headrick Outdoor is a company that specializes in outdoor advertising, manufacturing, and installation, operating in 7 states and offering a wide range of products and services.
- Lamar Advertising provides billboard advertising services in the Jackson area, with a focus on traditional and digital billboard options, campaign planning, and design tips.
Other formats for advertising in Jackson
A closer look at the data reveals the depth and breadth of the other opportunities available in Jackson:
- Digital Billboards: In Jackson, digital billboards receive 50,000 impressions with an average CPM of $10.14. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Airport: Airport advertising in Jackson generates 11,000 impressions. Although average CPM data is not available, airport advertising offers a captive audience of travelers, making it an ideal platform for targeting business professionals and tourists alike.
- Retail Venues: Retail venue advertising in Jackson garners 50,000 impressions with an average CPM of $12.97. This advertising medium allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
- Transit: Transit advertising in Jackson receives 6,000,000 impressions and has an average CPM of $7.60. By targeting commuters and travelers, transit advertising offers a cost-effective way to reach a diverse and captive audience.
- Everything Else: Other advertising opportunities in Jackson generate 1,107,000 impressions with an average CPM of $9.82. These alternative advertising options provide unique and creative ways for brands to connect with their target audience, ensuring a memorable impact.
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