Billboards in Horn Lake

*All metrics are based on a 4-week advertising campaign

Located in the vibrant Memphis metropolitan area, Horn Lake boasts a thriving community and a strategic location for outdoor advertising. With its picturesque parks, bustling shopping centers, and diverse neighborhoods, this city provides a unique opportunity for advertisers to engage with their target audience. Outdoor advertising in Horn Lake not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are at least 15 factors to consider. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics, traffic count, and land use type. For example, a billboard near a busy intersection will reach more drivers and commuters.
• Visibility: Ensure your billboard is clearly visible by considering factors like alignment, height, and potential obstructions. A billboard with no obstructions will have a greater impact on passersby.
• Duration: Determine the optimal duration for your billboard based on your campaign goals, budget, and target audience. A longer campaign may be more effective for brand awareness, while a shorter campaign may be suitable for a time-sensitive promotion.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. For example, a large bulletin along a highway may be ideal for reaching long-distance travelers, while a junior poster in an urban neighborhood targets a local audience.

Billboards price breakdown

In Horn Lake, billboard pricing varies depending on factors such as location, size, and duration. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Horn Lake is approximately $2,045.33, which takes into account various factors such as location, size, and duration.
• Median Price: The median price for a billboard in Horn Lake is $2,400, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Horn Lake is $250, which may be for smaller or less visible billboards, or for shorter advertising durations.

Billboards Impression and CPM Metrics

Outdoor advertising in Horn Lake offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Horn Lake's outdoor advertising generates approximately 5,182,000 total impressions, showcasing the potential reach of your campaign.
• Average Impressions: On average, a billboard in Horn Lake receives about 345,000 impressions, offering a substantial audience for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Horn Lake is 238,000, indicating the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) in Horn Lake is $19.39, providing a cost-effective option for advertisers seeking to maximize their budget.
• Median CPM: The median CPM in Horn Lake is an even more affordable $2.50, highlighting the potential for cost-efficient advertising in the area.

Some of the top billboard providers in Horn Lake

Here are the top billboard providers in Horn Lake:

• Terraboost Media LLC is an advertising company that engages consumers in their everyday lives through wellness kiosks and billboards.
• Outfront is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.

Other formats for advertising in Horn Lake

A closer look at the data reveals the depth and breadth of the other opportunities available in Horn Lake:

• Digital Billboards: In Horn Lake, digital billboards receive approximately 13,000 impressions with an average CPM of $8.90. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Horn Lake generate around 24,000 impressions with an average CPM of $16.86. These advertising spaces within shopping centers and stores provide a captive audience and a prime opportunity to influence consumer behavior at the point of purchase.

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