Static Billboards in Easley

*All metrics are based on a 4-week advertising campaign

Nestled in the foothills of the Blue Ridge Mountains, Easley boasts a charming small-town atmosphere with a growing population. Its strategic location near major highways and proximity to Greenville make it an ideal spot for advertisers to reach a diverse audience. Outdoor advertising in Easley not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage residents and visitors alike.

What to look for when picking static billboards

With 63% of people noticing billboards every day, it's essential to consider various factors when choosing the right billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard is placed in an area where your target audience is likely to be present, considering factors like age, gender, education, relationship status, and income level.
• Traffic Count: Opt for locations with high traffic counts, such as busy intersections and congested highways, to maximize the number of people who see your ad.
• Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines.
• Size and Type: Choose the appropriate size and type of billboard (bulletins, posters, junior posters, digital, or wallscapes) based on your target audience, location, and campaign goals.

Static Billboards price breakdown

In Easley, billboard pricing varies depending on factors such as location, size, and type, with the following price points observed:

• Average Price: The average price for a billboard in Easley is $7,215.06, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for billboards in the area is $1,200, representing a more typical cost for advertisers to consider.
• Lowest Price: For those on a tight budget, the lowest price available for a billboard in Easley is $250, offering an affordable option for smaller campaigns or businesses.

Static Billboards Impressions and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in Easley, it's crucial to understand the impressions and CPM metrics, which provide insights into the reach and cost-efficiency of your ads:

• Total Impressions: The total number of impressions generated by billboards in Easley is approximately 94,376,000, indicating the overall reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Easley generates around 1,522,000 impressions, showcasing the potential impact of a well-placed ad.
• Median Impressions: The median number of impressions for billboards in Easley is about 284,000, representing a more typical reach for advertisers to consider.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Easley is $32.16, providing a benchmark for evaluating the cost-efficiency of your campaign.
• Median CPM: The median CPM for billboards in the area is $4.32, offering a more representative figure for comparing the value of different advertising options.

Some of the top static billboard providers in Easley

Here are some of the top billboard providers in Easley:

• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.

Other formats for advertising in Easley

A closer look at the data reveals the depth and breadth of the other opportunities available in Easley:

• Digital Billboards: In Easley, digital billboards generate approximately 47,000 impressions with an average CPM of $9.70. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Easley receive around 50,000 impressions and have an average CPM of $13.35. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale.
• Transit: Transit advertising in Easley garners about 15,000,000 impressions with an average CPM of $2.28. This cost-effective medium reaches a diverse audience of commuters, tourists, and residents, making it a versatile option for advertisers looking to expand their reach.

Get started with advertising with AdQuick now!

As you plan your outdoor advertising campaign in Easley, consider leveraging the power of AdQuick, a platform that specializes in billboards and out-of-home advertising. With access to over 1,600 premium OOH media owners, AdQuick enables efficient ad buying by combining technology, OOH expertise, and data. Advertisers can execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and benefit from tools and resources for researching and planning outdoor campaigns. By signing up, you'll unlock unprecedented measurability and revolutionize how you interface with the world of out-of-home advertising. Get Started today and make the most of your advertising efforts in Easley.