Billboards in Hilton Head

*All metrics are based on a 4-week advertising campaign

Hilton Head Island, a picturesque coastal destination, provides a unique opportunity for outdoor advertising. With its stunning beaches, world-class golf courses, and diverse array of attractions, this island draws in a steady stream of tourists and locals alike. Advertisers can tap into this vibrant community, using outdoor advertising to create memorable experiences and forge lasting connections between their brands and the people who call Hilton Head Island home.

What to look for when picking billboards

When selecting billboards for advertising, there are 11 key factors to consider in order to maximize the effectiveness of your campaign. Some of these factors include:

• Demographics: Choose locations that cater to your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university may be beneficial for targeting young adults.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic, as this will increase the likelihood of your advertisement being seen by passersby.
• Location Specificity: Strategically place billboards in areas near your business or along busy intersections and highways to maximize exposure.
• Size: Consider the size of the billboard, as larger billboards like bulletins can provide maximum exposure and are nearly impossible to ignore.

Billboards price breakdown

Billboard pricing in Hilton Head Island varies, offering options for different advertising budgets:

• Average Price: The average price for a billboard in Hilton Head Island is approximately $1,191.50, providing a general idea of the overall cost for advertisers.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more affordable option for smaller budgets.
• Lowest Price: The lowest price for a billboard in Hilton Head Island is $250, making it an accessible choice for businesses looking to test the waters of outdoor advertising.

Billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising in Hilton Head Island:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Hilton Head Island is approximately 620,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Hilton Head Island generates around 69,000 impressions per 4-week campaign, indicating the typical exposure your ad may receive.
• Median Impressions: The median number of impressions for a billboard in Hilton Head Island is 75,000, representing the middle point in the range of impressions generated by different billboards.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Hilton Head Island is approximately $41.28, providing a general idea of the cost-effectiveness of outdoor advertising in the area.
• Median CPM: With a median CPM of $3.33, this value represents the middle point in the range of CPMs, offering a more affordable option for advertisers seeking cost-effective outdoor advertising solutions.

Some of the top billboard providers in Hilton Head

Here are the top providers of outdoor advertising in Hilton Head Island:

• Adams Outdoor is a company that offers billboards, digital advertising, and online advertising services. Their website emphasizes the importance of combining outdoor advertising with online platforms for maximum impact.
• Fairway Outdoor is an outdoor advertising provider, but their website does not provide specific information about their services, notable projects, or locations served.
• Adkom specializes in out-of-home media advertising and offers a technology platform that unifies the fragmented media landscape, making it easier for brands to run national campaigns across multiple markets.
• Edison Interactive provides a product called "Edison LaunchPad" that allows users to control and manage screens on various devices, including TVs, phones, tablets, and connected vehicles.
• Gas Station TV offers a data-driven, national video network that delivers engaging on-the-go video content to viewers at gas stations, providing advertising solutions such as category solutions, retail media, custom content integrations, programmatic advertising, measurement solutions, and EV media.

Other formats for advertising in Hilton Head

A closer look at the data reveals the depth and breadth of the other opportunities available in Hilton Head:

• Digital Billboards: In Hilton Head, digital billboards generate around 28,000 impressions with an average CPM of $10.04. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Hilton Head receive approximately 28,000 impressions and have an average CPM of $19.74. These advertising spaces are strategically placed in high-traffic shopping areas, providing excellent exposure to potential customers.
• Airport: While there are no specific impression or CPM data available for airport advertising in Hilton Head, it's worth noting that the Hilton Head Island Airport serves as a gateway to the region, offering advertisers a unique opportunity to reach a captive audience of travelers.

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