Static Billboards in Myrtle Beach

*All metrics are based on a 4-week advertising campaign

Myrtle Beach, a coastal gem, boasts stunning beaches, popular tourist attractions, and a thriving local economy, making it an ideal location for outdoor advertising. This vibrant city offers advertisers a unique opportunity to engage with diverse audiences, from vacationers to residents, through eye-catching billboards and creative outdoor campaigns. In Myrtle Beach, outdoor advertising not only promotes products and services but also enhances the city's lively atmosphere, leaving a lasting impression on all who pass by.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 497 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographics and has a high traffic count. For example, a billboard placed along a busy interstate targeting college-educated adults with above-average incomes would be ideal.
• Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A digital billboard displaying dynamic messages and regularly changing content is an excellent example of a highly visible billboard.
• Duration: Consider the length of time your billboard will be up, depending on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Size and Cost: Select a billboard size that fits your budget and provides the most impressions per dollar. Posters, measuring 10 feet high and 22 feet wide, are a cost-effective option, providing more impressions per dollar than newspapers, television ads, and radio ads.

Static Billboards price breakdown

In Myrtle Beach, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Myrtle Beach is $1,951, offering a balance between affordability and visibility for advertisers.
• Median Price: With a median price of $1,413.50, advertisers can find billboards that cater to a wide range of budgets and campaign goals.
• Lowest Price: The lowest price for a billboard in Myrtle Beach is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Static Billboards Impressions and CPM Metrics

In Myrtle Beach, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Myrtle Beach is approximately 308,747,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Myrtle Beach generates around 674,000 impressions, highlighting the potential for significant audience engagement.
• Median Impressions: The median number of impressions for a billboard in Myrtle Beach is 485,000, indicating a consistent level of visibility across various locations and billboard types.
• Average CPM: The average cost per thousand impressions (CPM) in Myrtle Beach is $8.81, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $4.02, Myrtle Beach presents a range of advertising options that cater to different budgets and campaign objectives.

Some of the top static billboard providers in Myrtle Beach

Myrtle Beach is home to several top billboard providers, each offering unique services and opportunities for advertisers to reach their target audience. Here are five notable providers in the area:

• Adkom simplifies the out-of-home (OOH) media buying process by unifying the fragmented media landscape through a single network, offering a range of OOH media formats such as place-based, street furniture, window posters, and spectaculars.
• Lamar Advertising is an outdoor advertising company with nationwide coverage, offering various types of billboards, including Bulletins, Posters, Digital, Jr Posters, Wallscapes, Benches, Shelters, Bus/Rail Routes, and Airports, along with complimentary design services for outdoor advertising campaigns.
• Digital Outdoor Advertising is a woman-owned advertising business that connects ad agencies to consumers across the United States, offering access to over 20,000 digital and static billboards in over 200 markets, including Digital Billboards, Static Billboards, and Wallscapes.
• Integration Media specializes in outdoor advertising, but their current website is a simple landing page with limited information. To learn more about their offerings, you may need to visit their "Products" and "Contact Us" pages or wait for the full website to be launched.
• Apparatix offers fully-integrated management software for out-of-home (OOH) advertising businesses, with operators that include both panels/posters and digital faces. Their software aims to streamline workflows, provide accurate reporting, and unlock new revenue opportunities for OOH businesses.

Other formats for advertising in Myrtle Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in Myrtle Beach:

• Digital Billboards: In Myrtle Beach, digital billboards generate around 50,000 impressions with an average CPM of $9.03. This modern and dynamic advertising medium allows for real-time content updates and increased audience engagement.
• Retail Venues: Retail venues in Myrtle Beach receive approximately 50,000 impressions and have an average CPM of $9.80. These high-traffic locations offer advertisers the opportunity to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Myrtle Beach garners around 9,200,000 impressions with an average CPM of $4.07. This form of advertising targets commuters and travelers, providing extended exposure and a captive audience.
• Everything Else: Other advertising opportunities in Myrtle Beach, such as place-based media and alternative formats, collectively generate about 1,807,000 impressions with an average CPM of $6.74. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

AdQuick is a game-changer in the world of outdoor advertising, connecting advertisers to out-of-home media owners for seamless planning, buying, and measuring of campaigns. With a variety of products and solutions tailored to different needs, AdQuick offers unprecedented access to over 1,600 premium OOH media owners, faster execution of OOH buys, and the ability to launch campaigns in as little as 48 hours. To help advertisers plan and execute successful OOH campaigns, AdQuick provides valuable resources and tools, such as the AdTech Glossary, OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner. Don't miss out on the opportunity to elevate your outdoor advertising game – sign up for AdQuick today!