Billboards in Brookings
*All metrics are based on a 4-week advertising campaign
Brookings, a thriving city with a strong economy and a vibrant community, offers a unique opportunity for advertisers. Known for its top-ranked university, innovative businesses, and lively downtown area, Brookings provides a diverse audience for outdoor advertising. By integrating their messages into the city's landscape, advertisers can create meaningful connections with residents and visitors alike, making outdoor advertising in Brookings an effective way to engage and inspire.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 13 key factors to consider. Here are four essential aspects to keep in mind:
- Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard in a commercial area will attract a diverse group of people, while a residential area will primarily target local residents.
- Visibility: Ensure the billboard is easily visible to both drivers and pedestrians, taking into account alignment, height, and the absence of obstructions like trees and power lines. A billboard should be placed at a readable height within the driver's frame of vision for maximum impact.
- Size: Select the appropriate billboard size based on your target audience and location. For example, large bulletins are ideal for targeting drivers on busy highways, while smaller junior posters are more suitable for local audiences in urban neighborhoods.
- Technology: Consider incorporating modern technologies, such as digital billboards or spectaculars with lighting and video elements, to create a dynamic and engaging advertisement that captures the attention of your target audience.
Billboards price breakdown
In Brookings, the pricing of billboards varies depending on factors such as location, size, and technology. Here's a breakdown of the average, median, and lowest prices for billboards in the city:
- Average Price: The average price for a billboard in Brookings is $544.62, which takes into account a range of billboard types and locations.
- Median Price: The median price for a billboard in Brookings is $550, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Brookings is $190, which may be for smaller or less visible billboards in less trafficked areas.
Billboards Impression and CPM Metrics
In Brookings, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Brookings is approximately 1,493,000, showcasing the potential reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Brookings generates around 114,000 impressions per 4-week campaign, indicating the typical exposure an advertisement can expect.
- Median Impressions: The median number of impressions for a billboard in Brookings is about 120,000, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Brookings is $9.07, providing a cost-effective way to reach a large audience.
- Median CPM: The median CPM for a billboard in Brookings is $9.30, which represents the middle value when all CPM values are arranged in ascending order.
Some of the top billboard providers in Brookings
Brookings offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and services. Here are the top five providers in the city:
- Lamar Advertising is a nationwide provider of outdoor advertising displays, offering free design services and dedicated support for advertisers.
- Adams Outdoor specializes in billboards, digital advertising, and online advertising, emphasizing the effectiveness and relevance of outdoor advertising in the modern media landscape.
- Integration Media is a go-to company for all outdoor advertising needs, providing a range of products and services to meet the demands of advertisers.
- Legacy Outdoor offers a variety of billboard options, design tips, and customer testimonials to showcase the benefits of their outdoor advertising services.
- Atmosphere is a streaming TV platform designed for businesses, providing a unique way to engage customers through digital signage and entertainment.
Other formats for advertising in Brookings
A closer look at the data reveals the depth and breadth of the other opportunities available in Brookings:
- Digital Billboards: In Brookings, digital billboards generate around 50,000 impressions with an average CPM of $10.39. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update their messaging in real-time and target specific audiences.
- Retail Venues: Retail venues in Brookings receive approximately 50,000 impressions and have an average CPM of $10.43. By advertising in retail spaces, brands can directly engage with consumers in a shopping mindset, increasing the likelihood of purchase.
Get started with advertising with AdQuick now!
AdQuick is a powerful platform that enables efficient and measurable out-of-home advertising, offering a wide range of products and solutions for advertisers, agencies, and OOH media owners. By signing up for AdQuick, you'll gain immediate access to over 1,400 premium OOH media owners, enjoy faster execution of OOH buys, and have the ability to launch campaigns in as little as 48 hours. Additionally, AdQuick provides unprecedented measurability for OOH campaigns, ensuring that your advertising efforts are both effective and data-driven. Don't miss out on the opportunity to elevate your outdoor advertising game – sign up for AdQuick today!