Billboards in Bardstown
*All metrics are based on a 4-week advertising campaign
In the heart of Bourbon Country, Bardstown stands out as a charming small town with a rich history and vibrant atmosphere. Known for its distilleries, historic sites, and picturesque downtown, Bardstown offers a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Bardstown not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who pass by.
What to look for when picking billboards
When selecting billboards for advertising, there are 7 key factors to consider in order to maximize the effectiveness of your campaign. Some examples of good choices for each factor include:
- Demographics: Choose a billboard location that targets your desired audience, such as a billboard near a college campus for a product aimed at young adults.
- Traffic Count: Opt for high-traffic areas, like busy highways or popular city streets, to ensure your advertisement is seen by a large number of people.
- Visibility: Select a billboard with clear sightlines and minimal obstructions, such as a billboard on a straight stretch of road with no trees or buildings blocking the view.
- Land Use Type: Consider the surrounding area of the billboard, like placing an advertisement for a family-friendly product in a residential neighborhood.
Billboards price breakdown
Billboard pricing in Bardstown varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Bardstown is approximately $1,771.43.
- Median Price: The median price for a billboard in this area is around $1,680.00.
- Lowest Price: The lowest price for a billboard in Bardstown can be as low as $250.00.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are essential in evaluating the effectiveness of your outdoor advertising campaign in Bardstown, and the following data points provide valuable insights:
- Total Impressions: The total number of impressions for a 4-week campaign in Bardstown is approximately 1,244,000.
- Average Impressions: On average, a billboard in Bardstown generates around 178,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in this area is about 178,000.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Bardstown is $42.63.
- Median CPM: The median CPM for a billboard in Bardstown is also $42.63.
Some of the top billboard providers in Bardstown
Here are the top billboard providers in Bardstown:
- Terraboost Media LLC is an advertising company that engages consumers in their everyday lives and partners with trusted, nationally recognized brand companies to reach 280 million consumers every day.
- Enlightened Marketing, LLC is a Facebook marketing agency specializing in e-commerce, lead generation, and business growth strategies, led by CEO Jeremy Howie who is a member of the Facebook SMB Council.
- Outfront is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
Other formats for advertising in Bardstown
A closer look at the data reveals the depth and breadth of the other opportunities available in Bardstown:
- Digital Billboards: In Bardstown, digital billboards generate around 10,000 impressions with an average CPM of $16.29. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers in the area.
- Retail Venues: Advertising in retail venues in Bardstown garners approximately 10,484 impressions with an average CPM of $21.04. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
- Everything Else: Other advertising opportunities in Bardstown, such as alternative out-of-home formats, generate around 421,600 impressions with an average CPM of $12.00. These diverse options provide advertisers with unique ways to connect with their target audience and stand out from the competition.
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