Static Billboards in Lexington-Fayette urban county

*All metrics are based on a 4-week advertising campaign

Lexington-Fayette Urban County, nestled in the heart of the Bluegrass Region, boasts a thriving economy, rich cultural heritage, and diverse neighborhoods, making it an ideal location for outdoor advertising. Advertisers can tap into the area's vibrant atmosphere and strong community ties, creating impactful campaigns that resonate with residents and visitors alike. Outdoor advertising in Lexington-Fayette Urban County goes beyond product promotion, fostering connections between communities, brands, and individuals through engaging narratives.

What to look for when picking static billboards

With 483 billboards available in Lexington-Fayette Urban County, selecting the right ones for your advertising campaign can be a daunting task. To make the process easier, consider the following factors when choosing billboards:

• Location: Ensure the billboard is placed in an area with high traffic counts and is relevant to your target audience. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: The billboard should be clearly visible, aligned to face traffic, and placed at a readable height within the driver's frame of vision. Avoid locations with obstructions that may affect visibility.
• Type and Size: Choose the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals, budget, and desired impact.
• Duration: Determine the length of your campaign, keeping in mind that most billboard advertisements stay up for at least four weeks, but many campaigns last several months.

Static Billboards price breakdown

In Lexington-Fayette Urban County, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in this area is $2,945.72, which takes into account a wide range of billboard types and locations.
• Median Price: The median price, which represents the middle value in the dataset, is $1,750, offering a more balanced perspective on billboard costs.
• Lowest Price: The lowest price for a billboard in Lexington-Fayette Urban County is $50, showcasing the potential for affordable advertising options in the region.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Lexington-Fayette Urban County offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The combined impressions for all billboards in the area amount to approximately 341,782,000, showcasing the vast reach of outdoor advertising in the region.
• Average Impressions: On average, a billboard in Lexington-Fayette Urban County generates around 787,000 impressions, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions, which represents the middle value in the dataset, is approximately 502,000, providing a balanced perspective on audience reach.
• Average CPM: The average cost per thousand impressions in the area is $9.26, reflecting the cost-effectiveness of outdoor advertising in Lexington-Fayette Urban County.
• Median CPM: The median CPM, which offers a more balanced view of advertising costs, is $5.12, further highlighting the affordability of billboard advertising in the region.

Some of the top static billboard providers in Lexington-Fayette urban county

Lexington-Fayette Urban County is home to several top outdoor advertising providers, each offering unique services and solutions to help businesses reach their target audiences:

• Lamar Advertising is an outdoor advertising company offering free design services, dedicated support, and nationwide coverage with over 363,000 advertising displays across the U.S. and Canada.
• Outfront Media is an innovative media company that leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Digital Outdoor Advertising is a one-stop shop for out-of-home advertising solutions, connecting ad agencies to consumers across the United States through a network of independent billboard operators.
• Adams Outdoor is a company specializing in outdoor advertising through billboards, digital, and online platforms, focusing on the power of combining these mediums for better audience engagement and utilizing big data for consumer insights.
• Integration Media is a company specializing in outdoor advertising solutions.

Other formats for advertising in Lexington-Fayette urban county

A closer look at the data reveals the depth and breadth of the other opportunities available in Lexington-Fayette urban county:

• Digital Billboards: In Lexington-Fayette urban county, digital billboards generate around 50,000 impressions with an average CPM of $18.26. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Lexington-Fayette urban county garners approximately 2,067,000 impressions and has an average CPM of $6.17. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in the area generate around 413,000 impressions with an average CPM of $0.57. This cost-effective and creative medium allows for artistic expression and unique messaging, making it an attractive option for niche campaigns and local businesses.
• Retail Venues: Advertising in retail venues in Lexington-Fayette urban county reaches approximately 50,000 impressions with an average CPM of $13.44. This targeted approach allows brands to connect with consumers in shopping centers and malls, capitalizing on their purchasing mindset.
• Transit: Transit advertising in the region generates around 6,000,000 impressions and has an average CPM of $12.69. This medium includes ads on buses, trains, and transit stations, offering high visibility and repeated exposure to daily commuters.
• Everything Else: Other advertising opportunities in Lexington-Fayette urban county, such as alternative media and guerrilla marketing, generate approximately 453,000 impressions with an average CPM of $10.04. These unconventional methods can create memorable experiences and strong brand associations for audiences.

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