Billboards in Jeffersontown

*All metrics are based on a 4-week advertising campaign

Jeffersontown, a thriving suburban community, presents a prime opportunity for outdoor advertising. With its bustling business district, family-friendly atmosphere, and strong local economy, advertisers can effectively engage with a diverse audience. Outdoor advertising in Jeffersontown not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences that leave a lasting impression.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 16 key factors to consider, as outlined by various AdQuick blog posts. Some of the most important factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Traffic Count: Choose a location with a high number of potential viewers. High traffic areas, such as interstates with bad traffic or busy intersections with long wait times, are ideal for billboards.
• Visibility: Consider the alignment and height of the billboard, as well as any obstructions that might affect visibility. Billboards should be clearly aligned to face traffic and should not be at odd angles.
• Cost-effectiveness: Billboard advertising is approximately 80 percent less expensive than television, making it a budget-friendly option. Additionally, new technologies available to billboards mean that the medium can continue to grow and evolve without becoming stale.

Billboards price breakdown

In Jeffersontown, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Jeffersontown is $1,416.88, offering a balance between cost and exposure for advertisers.
• Median Price: With a median price of $980, advertisers can find billboards that cater to their budget while still reaching a significant audience.
• Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in Jeffersontown is $250, providing an affordable entry point into outdoor advertising.

Billboards Impression and CPM Metrics

In Jeffersontown, the impressions and CPM metrics provide valuable insights into the effectiveness of billboard advertising:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Jeffersontown is approximately 4,180,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Jeffersontown generates around 261,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Jeffersontown is approximately 183,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Jeffersontown is $36.47, providing a cost-effective way for advertisers to reach their target audience.
• Median CPM: With a median CPM of $4.17, advertisers can find billboards that offer an even more affordable option for reaching potential customers.

Some of the top billboard providers in Jeffersontown

Here are the top billboard providers in Jeffersontown:

• Adkom is a company that provides out-of-home media services, simplifying the media buying process and helping brands reach the right audience.
• Terraboost Media LLC specializes in advertising and wellness products, offering advertising solutions for local, national, and custom needs while also providing hand sanitizing and wipe solutions.
• Outfront is an out-of-home advertising company that leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.

Other formats for advertising in Jeffersontown

A closer look at the data reveals the depth and breadth of the other opportunities available in Jeffersontown:

• Digital Billboards: In Jeffersontown, digital billboards generate approximately 28,000 impressions with an average CPM of $9.26. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Jeffersontown garners around 412,000 impressions. This versatile advertising medium includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Retail venues in Jeffersontown receive about 28,000 impressions with an average CPM of $15.17. These advertising spaces, located in shopping centers and malls, allow brands to target consumers in a retail environment, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Jeffersontown, such as hand-painted murals and alternative media, accumulate approximately 360,000 impressions with an average CPM of $4.17. These unique and creative options help brands stand out and make a lasting impression on their target audience.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home (OOH) advertising solutions, including billboard advertising, digital out-of-home media, place-based advertising, street furniture advertising, and transit advertising. With access to industry-leading technology, 99% of billboard ads, guaranteed best billboard prices, and white glove service, AdQuick is the go-to platform for advertisers looking to launch hyper-targeted OOH campaigns. The company's website provides valuable resources such as a billboard cost calculator, an OOH planner, and a marketer toolkit, along with positive testimonials from satisfied customers and a list of media partners. Don't miss out on the opportunity to elevate your advertising game – sign up now and launch hyper-targeted OOH campaigns in minutes!