Billboards in Shepherdsville
*All metrics are based on a 4-week advertising campaign
In the heart of Bullitt County, Shepherdsville shines as a charming small town with a unique blend of history, natural beauty, and modern amenities. This picturesque location offers advertisers a distinctive platform to engage with a close-knit community and visitors alike. Outdoor advertising in Shepherdsville goes beyond promoting products; it fosters connections between brands, individuals, and the local culture, creating impactful narratives that resonate with everyone who passes by.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 22 key factors to consider. Here are four essential aspects to keep in mind:
- Location: Choose a billboard location that targets your desired audience. For example, placing billboards along busy interstates for college-educated adults with above-average incomes or near colleges and universities for young adults.
- Visibility: Ensure the billboard is easily visible to passing traffic, increasing the chances of your advertisement being noticed. High-visibility billboards can be found along highways, interstates, and primary roadways.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins are the largest and found along busy roads, while posters and junior posters are smaller and positioned in urban neighborhoods or smaller roads.
- Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month of exposure.
Billboards price breakdown
Billboard pricing in Shepherdsville varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Shepherdsville is $1,675.24, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Shepherdsville is $400, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Shepherdsville is $250, offering a more affordable option for advertisers with a limited budget or targeting a specific niche audience.
Billboards Impression and CPM Metrics
Shepherdsville's outdoor advertising landscape offers a diverse range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:
- Total Impressions: Shepherdsville's outdoor advertising generates approximately 5,461,000 total impressions over a 4-week campaign period.
- Average Impressions: On average, a billboard in Shepherdsville receives about 248,000 impressions during a 4-week advertising campaign.
- Median Impressions: The median number of impressions for a billboard in Shepherdsville is around 124,600, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shepherdsville is $8.52, offering a competitive rate for advertisers.
- Median CPM: The median CPM for a billboard in Shepherdsville is $2.78, providing a cost-effective option for advertisers seeking a balance between cost and exposure.
Some of the top billboard providers in Shepherdsville
Shepherdsville offers a variety of billboard providers to choose from, each with their unique offerings and services. Here are the top providers in the area:
- Adkom specializes in out-of-home media advertising, connecting over 350 media owners across 190+ DMAs, offering a wide range of outdoor advertising formats.
- Lamar Advertising provides nationwide coverage for outdoor advertising, offering free design services, dedicated support, and a gallery of designs to browse.
- Terraboost Media LLC partners with nationally recognized brands, reaching 280 million consumers daily through their retailer-endorsed wellness kiosks.
- Outfront leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences through their out-of-home advertising services.
Other formats for advertising in Shepherdsville
A closer look at the data reveals the depth and breadth of the other opportunities available in Shepherdsville:
- Digital Billboards: In Shepherdsville, digital billboards receive approximately 11,000 impressions with an average CPM of $8.13. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Shepherdsville generate around 29,000 impressions with an average CPM of $12.76. These targeted advertising spaces allow brands to engage with consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
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