Exploring the Unique Louisiana Billboards

If you've ever taken a road trip through Louisiana, you've probably noticed the plethora of billboards lining the highways and byways. From snappy slogans promoting local businesses to colorful displays of art and design, Louisiana's billboards are as varied and unique as the state itself. In this article, we'll take a deep dive into Louisiana's billboard scene, examining their history, impact on the landscape, and more.

The Rich History of Louisiana Billboards

Billboards have been a part of Louisiana's advertising landscape for over a century. The earliest billboards were simple wooden signs advertising local businesses, such as grocery stores and gas stations. As the automobile became more popular in the early 20th century, billboards began to sprout up alongside the state's highways and byways, promoting everything from Coca-Cola to cigarettes.

Early Beginnings of Outdoor Advertising in Louisiana

In the late 1800s and early 1900s, outdoor advertising in Louisiana was limited mostly to hand-painted signs on barns and buildings. However, by the 1920s, the state's highways were becoming more crowded with automobiles, and businesses began to realize the potential of advertising their products and services to the growing number of drivers. This led to the rise of billboards, which were more visible and eye-catching than traditional signs.

The Louisiana State Highway Commission recognized the need to regulate billboards along state highways, and in the 1920s, they began setting strict size and placement requirements to ensure that they didn't clutter the landscape. The regulations also aimed to prevent distractions for drivers, as safety was a top priority.

The Golden Age of Billboards in the 20th Century

Throughout the mid-20th century, Louisiana's highways were dotted with colorful and eye-catching billboards, promoting everything from soft drinks to automobiles. Many of these billboards featured iconic images and slogans that are still remembered today, such as the "Drink Barq's, It's Good!" sign that once stood outside of New Orleans.

Billboards were not only effective advertising tools, but they also became a form of art. The hand-painted signs of the early 20th century gave way to large, colorful billboards that featured bold graphics and catchy slogans. Many of these billboards were created by talented artists and designers, who used their skills to capture the attention of drivers and promote their clients' products.

Modern Developments and Innovations

Today, Louisiana's billboards have entered a new era of innovation and creativity. Digital billboards are becoming more and more popular, allowing advertisers to display multiple messages and even animations on a single sign. These billboards can change their message every few seconds, providing a dynamic and attention-grabbing display that is impossible to miss.

Furthermore, billboards are no longer limited to the side of the road. Advertisers are now using billboards in a variety of creative ways, such as placing them on the sides of buildings or using them as interactive displays in public spaces. These new innovations have breathed new life into the world of outdoor advertising, ensuring that billboards will remain a vital part of Louisiana's advertising landscape for years to come.

Iconic Louisiana Billboards and Their Stories

While there are countless billboards to explore in Louisiana, a few stand out as true icons of the state's outdoor advertising scene. These billboards not only serve as effective advertising tools but have also become beloved landmarks and symbols of Louisiana's unique culture and history.

The Evangeline Maid Bread Billboard

One such icon is the Evangeline Maid Bread billboard, located in Lafayette. This sign, which has been standing since 1949, depicts a young girl carrying a loaf of bread while saying "You Can Depend On Maid Bread." The sign has become a beloved landmark in the area, with locals often using it as a meeting point or landmark.

The Evangeline Maid Bread company was founded in 1919 by Charles P. Adams, who named the company after Henry Wadsworth Longfellow's epic poem "Evangeline." The company's bread quickly became a staple in Louisiana households, and the billboard featuring the young girl became a familiar sight for generations of Louisianans.

The Tabasco Sauce Billboard

Another iconic Louisiana billboard is the Tabasco Sauce sign in Avery Island. This sign features the iconic Tabasco bottle and logo, along with the words "It's Cajun For Down Home Flavor." The sign has been in place since the 1930s and is a beloved landmark for both locals and tourists.

The Tabasco Sauce company was founded in 1868 by Edmund McIlhenny, who created the spicy sauce using peppers from Avery Island. The billboard featuring the Tabasco bottle has become a symbol of Louisiana's love for spicy food and unique flavors.

The Blue Dog Billboards

The Blue Dog, a painting by Louisiana artist George Rodrigue, has become an icon of the state's art scene. In the 1990s, several billboards featuring the Blue Dog began popping up around Louisiana, promoting everything from beer to cars. The billboards quickly became a hit with both locals and tourists, and are still remembered fondly today.

The Blue Dog painting was created by Rodrigue in 1984 and features a blue dog with yellow eyes. The painting became popular in Louisiana and beyond, and the billboards featuring the Blue Dog helped to spread its popularity even further.

The "Greetings from Louisiana" Billboard

No article on Louisiana billboards would be complete without mentioning the "Greetings from Louisiana" sign in Baton Rouge. This sign, which has been standing since the 1950s, features a colorful postcard-style design with landmarks and symbols representing the state. It's a popular spot for photo ops and has become an iconic symbol of Louisiana for both locals and tourists.

The "Greetings from Louisiana" sign was designed by artist John Preble in 1980 and quickly became a hit with locals and tourists alike. The sign features images of Louisiana's unique culture, including jazz music, crawfish, and the state capitol building. It's a must-see for anyone visiting Louisiana and has become a beloved symbol of the state's rich history and culture.

The Role of Billboards in Louisiana's Culture

While billboards are often seen as nothing more than advertisements, in Louisiana, they play a unique role in the state's rich cultural scene. Louisiana's love affair with billboards began in the 1920s, when the first billboards were erected along the state's highways. Since then, billboards have become an integral part of the state's landscape and have been used to celebrate local businesses, promote tourism, and showcase Louisiana's unique art and design.

Celebrating Local Businesses and Products

Many Louisiana billboards serve as a way to promote and celebrate local businesses and products. For example, billboards advertising seafood restaurants can be seen along the coast, while those promoting music festivals can be found in the cities. These billboards not only build excitement and draw attention to the state's unique offerings, but also help support local businesses by encouraging people to visit and try out their products.

Showcasing Louisiana's Unique Art and Design

Over the years, Louisiana's billboards have become a showcase for the state's vibrant art and design scene. From colorful and eye-catching designs to promoting local artists, billboards have become an important part of the state's cultural landscape. In fact, some of the state's most iconic billboards are famous for their unique designs, such as the "Be Nice or Leave" sign in New Orleans.

Promoting Tourism and Local Attractions

Finally, billboards play an important role in promoting Louisiana's many attractions and landmarks. From the French Quarter to the swamps of the bayou, billboards are a way to draw tourists in and showcase what makes Louisiana such a special place to visit. In addition to promoting popular tourist destinations, billboards also highlight lesser-known attractions, such as local museums, parks, and historical sites.

In conclusion, billboards in Louisiana are much more than just advertisements. They are an important part of the state's cultural scene and play a vital role in promoting local businesses, showcasing art and design, and drawing tourists in to explore all that Louisiana has to offer.

The Impact of Billboards on Louisiana's Landscape

While billboards are certainly an important part of Louisiana's culture and history, they've also had a significant impact on the state's landscape over the years. Billboards have been used for advertising purposes for over a century, and they have become a ubiquitous presence on Louisiana's highways and byways.

Beautifying the Highways and Byways

Many billboards are designed with an eye towards aesthetics, featuring colorful designs and eye-catching slogans that add to the state's already vibrant landscape. These billboards can be seen as works of art, and they often become landmarks in their own right. Tourists and locals alike can appreciate the beauty of a well-designed billboard, and they can even serve as a source of inspiration for artists and designers.

Billboards can also be used to promote local businesses and events, which can help to boost the economy in Louisiana. By attracting customers to local businesses, billboards can help to create jobs and support the local community.

Environmental Concerns and Regulations

However, billboards have also been a source of controversy in Louisiana. Some argue that they clutter the landscape and pose a danger to drivers, while others worry about the environmental impact of billboards on the state's natural beauty.

In recent years, there have been efforts to regulate the use of billboards in Louisiana. The state has implemented strict regulations on the size and placement of billboards, and there are also rules in place to ensure that billboards are properly maintained and do not become eyesores.

Despite these efforts, there are still concerns about the impact of billboards on the environment. Some argue that the bright lights and constant motion of billboards can disrupt wildlife and contribute to light pollution, which can have negative effects on the ecosystem.

The Future of Billboards in Louisiana

Despite these concerns, it's clear that billboards will continue to be an important part of Louisiana's cultural and advertising scene for years to come. As technology continues to evolve, we can expect to see even more creative and innovative ideas coming to life on Louisiana's highways and byways.

New digital billboards are already beginning to appear in Louisiana, offering advertisers even more opportunities to reach their target audience. These billboards can display dynamic content, such as videos and animations, which can be more engaging and memorable than traditional static billboards.

Overall, the impact of billboards on Louisiana's landscape is complex and multifaceted. While they can be a source of controversy, they also have the potential to be a positive force for economic growth and artistic expression. As Louisiana continues to evolve and change, it will be interesting to see how billboards continue to fit into the state's cultural and environmental landscape.

Exploring Louisiana's Billboard Art Scene

One exciting aspect of Louisiana's billboard scene is the way that it has become a platform for local artists to showcase their work.

As you drive through the state, you'll notice billboards featuring a variety of different styles and mediums. From colorful paintings to striking photographs, the billboards showcase the diverse talents of Louisiana's artists.

Local Artists Making Their Mark

One of the most well-known Louisiana artists is George Rodrigue, famous for his Blue Dog paintings. His work has appeared on billboards throughout the state, capturing the attention of locals and tourists alike.

But Rodrigue is not the only artist making a mark on Louisiana's billboard scene. Contemporary artist Brandon Odums, also known as "Bmike," has created thought-provoking pieces that have been displayed on billboards in New Orleans and beyond.

Other local artists, such as Terrance Osborne and Ashley Longshore, have also had their work featured on billboards, showcasing the vibrant and diverse art scene in Louisiana.

The Rise of Digital Art on Billboards

With the rise of digital billboards, artists now have even more opportunities to create exciting and engaging work. These billboards can display animations, videos, and interactive displays, allowing for a new level of creativity and engagement with viewers.

One example of this is the "Love in the Garden" billboard created by artist Skylar Fein. The billboard, which was displayed in New Orleans, featured a digital display that allowed viewers to interact with the piece by sending text messages that would appear on the billboard.

Collaborations Between Artists and Brands

Many Louisiana brands have recognized the power of creative advertising that also celebrates local artistic talent. For example, the local brewery Abita has collaborated with artists to create unique and eye-catching billboards that showcase both the beer and the artist's work.

National chains have also gotten in on the action, such as when McDonald's collaborated with artist Michael De Feo to create a series of billboards featuring his signature flower designs.

These collaborations not only provide exposure for the artists but also create a sense of community between the brand and the local art scene.

Overall, Louisiana's billboard art scene is a testament to the state's vibrant and diverse artistic community. From traditional paintings to digital displays, the billboards provide a unique canvas for artists to showcase their work and for brands to connect with their audience in creative and engaging ways.

Tips for a Louisiana Billboard Road Trip

Ready to hit the highway and explore Louisiana's billboards for yourself? Here are a few tips to get you started.

Mapping Out Your Route

Before embarking on your Louisiana billboard road trip, it's important to map out your route. This will help you plan your stops and ensure that you don't miss any of the must-see billboards along the way.

One great resource for mapping out your route is the Louisiana Office of Tourism website. They offer a variety of road trip itineraries that include popular attractions and landmarks, as well as notable billboards.

Another helpful tool is Google Maps, which allows you to create a custom route and add stops along the way. You can even use the "search nearby" feature to find billboards in the area!

Must-See Billboards and Locations

Now that you have your route planned out, it's time to start thinking about the billboards you want to see. Louisiana is home to some truly iconic billboards that are worth a detour or two.

The Evangeline Maid Bread sign in Lafayette is a classic example of a billboard that has become a beloved local landmark. The sign features a smiling girl holding a loaf of bread and has been a fixture in the Lafayette skyline since 1953.

If you're a fan of spicy food, be sure to stop by Avery Island to see the Tabasco sign. This billboard features the iconic Tabasco bottle and is a must-see for hot sauce enthusiasts.

Another notable billboard is the "Greetings from Louisiana" sign in Baton Rouge. This colorful sign features the state's name in bold letters, along with images of iconic Louisiana landmarks like the Superdome and the Louisiana State Capitol.

As you travel, keep an eye out for new and exciting billboards. You never know what kind of creative and inspiring images you might come across!

Capturing Your Billboard Adventure Through Photography

One of the best ways to remember your Louisiana billboard road trip is by taking photos of the billboards you encounter along the way.

When photographing billboards, it's important to consider the lighting and composition. Try to capture the billboard in a way that highlights its unique features and makes it stand out.

Another fun idea is to take selfies or group photos in front of your favorite billboards. This is a great way to document your journey and create lasting memories.

So grab your camera, hit the road, and get ready to discover the colorful and creative world of Louisiana billboards!

Billboards in Louisiana


  • State in US
  • 4,659,978
  • Population
  • Area
  • 43,204
  • Square Miles
  • Population Density
  • 107.9
  • People per square mile


  • Age
  • 37.3
  • Median age
  • Sex
  • 51.15%
  • Female
  • 48.85%
  • Male
  • Race
  • 32.17%
  • Black
  • 5.15%
  • Hispanic
  • 1.61%
  • Asian
  • 58.39%
  • White


  • Income
  • $27,274
  • Per capita income
  • Poverty
  • 18.63
  • Persons below poverty line
  • Transportation to work
  • 26.33
  • Mean travel time to work


  • Households
  • 1,737,220
  • Number of households
  • People
  • 2.6
  • Persons per household
  • Marital status
  • 45.75
  • Percent Married
  • Fertility
  • 5.7%
  • Women 15-50 who gave birth during past year


  • Units & Occupancy
  • 2,076,136
  • Number of housing units
  • Value
  • $167,300
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 65.48
  • Owner occupied
  • Geographical mobility
  • 12.37
  • Moved since previous year

Louisiana at a glance

There are at least 11,520 billboards in the Louisiana area. Check out the breakdown from our inventory!



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