Billboards in Metairie

*All metrics are based on a 4-week advertising campaign

Metairie, Louisiana, a thriving suburb of New Orleans, presents a fantastic opportunity for outdoor advertising. With its bustling commercial districts, family-friendly neighborhoods, and proximity to major highways, Metairie offers advertisers a diverse audience and high visibility. Outdoor advertising in Metairie not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives for all to see.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience effectively. With over 265 different options available, it's essential to make the right choice. Some key factors to consider include:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is easily visible from a distance and not obstructed by trees, buildings, or other obstacles. A billboard with clear visibility will have a greater impact on your audience.
• Size: Select the appropriate size for your billboard based on your target audience and location. Bulletins, posters, and junior posters are standard sizes, with bulletins being the largest and junior posters the smallest. For example, a bulletin may be more suitable for a busy highway, while a junior poster may be better for a local neighborhood.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Each type offers unique advantages, like the flexibility of digital billboards to change messages frequently or the creative potential of wallscapes in urban areas.

Billboards price breakdown

In Metairie, Louisiana, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Metairie is approximately $2,508.88, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $2,150, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility for advertisers.
• Lowest Price: The lowest price for a billboard in Metairie is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations or locations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Metairie, Louisiana:

• Total Impressions: The total number of impressions for a 4-week campaign in Metairie is approximately 212,510,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Metairie generates around 801,000 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Metairie is 544,000, representing a balanced view of the typical reach for outdoor advertising in the region.
• Average CPM: The average cost per thousand impressions (CPM) in Metairie is $6.45, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $2.92, this value demonstrates the potential for affordable advertising options in Metairie while still achieving substantial visibility.

Some of the top billboard providers in Metairie

Here are the top billboard providers in Metairie, Louisiana:

• Lamar Advertising is a leading provider of billboard advertising products and rentals, offering a wide range of options to reach and engage audiences.
• Outfront Media is a leading OOH advertising company that leverages the power of location, creative, and smart audience data to connect brands with audiences in the real world.

Other formats for advertising in Metairie

A closer look at the data reveals the depth and breadth of the other opportunities available in Metairie:

• Digital Billboards: In Metairie, digital billboards generate approximately 40,000 impressions with an average CPM of $52.31. This dynamic and eye-catching medium allows for real-time updates and creative flexibility, making it a popular choice for modern advertisers.
• Street Furniture: Street furniture in Metairie garners around 1,232,000 impressions. This versatile advertising medium integrates seamlessly into the urban landscape, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Retail venues in Metairie receive about 45,000 impressions with an average CPM of $15.41. This targeted advertising option allows brands to connect with consumers in a shopping mindset, increasing the likelihood of purchase decisions.

Get started with advertising with AdQuick now!

Metairie, Louisiana offers a wealth of outdoor advertising opportunities for brands looking to make a lasting impact on their target audience. With a diverse range of options, from billboards to street furniture and retail venues, advertisers can effectively reach and engage with consumers in this thriving suburb. By leveraging the power of location, creative, and smart audience data, brands can create memorable and impactful campaigns that resonate with their audience. To take advantage of these opportunities and gain access to a seamless connection between advertisers and OOH media owners, faster campaign execution, and unprecedented measurability, sign up for AdQuick today.