Billboards in Harvey

*All metrics are based on a 4-week advertising campaign

Harvey, a thriving suburb just across the Mississippi River from New Orleans, presents a prime opportunity for outdoor advertising. With its bustling commercial areas, diverse population, and proximity to major highways, Harvey offers advertisers a unique platform to engage with a wide audience. Outdoor advertising in Harvey not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are 56 factors to consider, but we'll focus on four key aspects. Here are some important factors to keep in mind:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard near a college or university to target young adults.
• Traffic Count: Choose locations with high traffic counts to reach a larger audience. For instance, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
• Visibility: Make sure the billboard is clearly visible and aligned with traffic flow. Consider the alignment and height of the billboard for maximum visibility.
• Land Use Type: Take into account the type of land use surrounding the billboard location (residential, commercial, or industrial) to reach the desired audience. For example, choosing locations based on commercial land use to attract local customers.

Billboards price breakdown

In Harvey, the pricing of billboards varies, with the following key data points:

• Average Price: The average price for a billboard in Harvey is $2,054.87, providing a general idea of the cost for advertisers.
• Median Price: With a median price of $1,820, half of the billboards in Harvey are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Harvey is $0, indicating that there may be opportunities for advertisers to secure cost-effective placements.

Billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Harvey. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week campaign in Harvey is approximately 42,951,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Harvey generates around 767,000 impressions during a 4-week campaign, indicating the typical exposure for your ad.
• Median Impressions: The median number of impressions for a billboard in Harvey is 874,910, providing a central point of reference for ad exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Harvey is $4.43, giving you an idea of the cost efficiency of your advertising campaign.
• Median CPM: With a median CPM of $2.50, half of the billboards in Harvey have a higher cost per thousand impressions and half have a lower cost, offering a range of options for advertisers.

Some of the top billboard providers in Harvey

Here are the top providers for outdoor advertising in Harvey:

• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators.
• Integration Media is the go-to company for outdoor advertising needs, with a full website coming soon.
• Pelican Outdoor is a locally owned and operated major billboard company in the Greater New Orleans Metro Area, offering well-maintained and well-lit structures for advertising and design services for billboard designs.

Other formats for advertising in Harvey

A closer look at the data reveals the depth and breadth of the other opportunities available in Harvey:

• Digital Billboards: In Harvey, digital billboards generate around 40,000 impressions with an average CPM of $10.70. As a modern and eye-catching medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers.
• Street Furniture: Street furniture in Harvey garners approximately 1,232,000 impressions. This versatile advertising medium allows for creative placements on bus shelters, benches, and kiosks, providing constant exposure to pedestrians and motorists alike.
• Retail Venues: Advertising in retail venues in Harvey reaches around 36,000 impressions with an average CPM of $11.60. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Harvey accumulate about 363,000 impressions with an average CPM. These diverse options, such as hand-painted murals and guerrilla marketing tactics, offer unique and memorable ways to connect with audiences.

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