Billboards in Shreveport

*All metrics are based on a 4-week advertising campaign

Shreveport, a lively city nestled along the Red River, boasts a unique blend of southern charm and modern attractions, making it an ideal location for outdoor advertising. With its thriving arts scene, bustling downtown, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Shreveport not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives for all to see.

What to look for when picking billboards

With 722 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area with good visibility, such as busy intersections or congested interstates, to maximize exposure to your target audience. For example, a billboard near a popular shopping center would be ideal for a retail business.
• Demographics: Consider the demographics of the target audience in the billboard's vicinity. For instance, a billboard near a college campus would be suitable for targeting young adults and students.
• Size: Choose the appropriate size of the billboard based on your campaign goals and target audience. For example, a large bulletin billboard along a highway would be perfect for capturing the attention of drivers and commuters, while a smaller junior poster in an urban neighborhood would be ideal for targeting local residents.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. While most billboard ads typically stay up for at least four weeks, some campaigns may require a longer duration to achieve the desired impact.

Billboards price breakdown

In Shreveport, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Shreveport is approximately $1,398.59, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $900, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Shreveport is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising spaces in certain situations.

Billboards Impression and CPM Metrics

In Shreveport, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising campaigns in the area:

• Total Impressions: The total number of impressions for all billboards in Shreveport is approximately 356,679,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Shreveport generates around 537,000 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Shreveport is 304,000, providing a more accurate representation of typical impression levels.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shreveport is approximately $4.87, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $2.90, this value represents the middle point in the range of CPM rates, further highlighting the affordability of billboard advertising in Shreveport.

Some of the top billboard providers in Shreveport

Shreveport offers a variety of billboard providers to choose from, each with their own unique offerings and services:

• Digital Outdoor Advertising is not mentioned on the Alluvit website, and no information about the company is available on the page.
• Headrick Outdoor is one of the largest independent outdoor advertising, manufacturing, and installation companies in the nation, offering a wide range of billboard faces and a strong commitment to customer service.
• Integration Media is a company that specializes in outdoor advertising and provides a range of products and services for this purpose.
• Lamar Advertising is a company that specializes in billboards and outdoor advertising, offering features such as amplified design, prime location, and 3D billboard extensions.
• Reagan Outdoor Advertising is a top-rated billboard media company, providing bold and memorable advertising solutions.

Other formats for advertising in Shreveport

A closer look at the data reveals the depth and breadth of the other opportunities available in Shreveport:

• Digital Billboards: In Shreveport, digital billboards generate approximately 49,700 impressions with an average CPM of $11.23. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers looking to stand out.
• Retail Venues: Retail venues in Shreveport receive around 28,000 impressions with an average CPM of $13.07. These targeted advertising spaces offer a captive audience of shoppers, making them an effective option for businesses looking to reach consumers in a retail environment.
• Windowscapes: Windowscapes in Shreveport generate an average CPM of $64.21. This unique advertising format allows for creative and immersive displays that can capture the attention of passersby, making it an excellent choice for businesses looking to make a bold statement.
• Everything Else: In Shreveport, all other advertising formats combined receive approximately 1,107,000 impressions with an average CPM of $9.82. This diverse range of advertising options offers businesses the flexibility to choose the perfect medium for their specific needs and target audience, ensuring a successful and impactful campaign.

Get started with advertising with AdQuick now!

With its diverse range of advertising opportunities and thriving community, Shreveport presents an ideal location for businesses to launch impactful outdoor advertising campaigns. By leveraging the expertise and technology offered by AdQuick, advertisers can gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, and launch campaigns in as little as 48 hours. Don't miss out on the chance to unlock unprecedented measurability and make your mark in Shreveport's vibrant advertising landscape. Sign up for AdQuick today and start reaping the benefits of this powerful platform.