Billboards in Baltimore

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Baltimore, outdoor advertising finds a unique and thriving environment. Known for its rich history, bustling harbor, and diverse neighborhoods, Baltimore presents a dynamic platform for advertisers to engage with locals and visitors alike. Billboards in this city do more than just promote products; they create connections between communities, brands, and individuals, weaving compelling narratives that leave a lasting impression on everyone who passes by.

What to look for when picking billboards

With over 1015 billboards in Baltimore, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, such as a busy highway for commuters or a trendy neighborhood for young adults.
• Size: Pick the appropriate billboard size, like bulletins for maximum visibility along highways, posters for local audiences along primary roads, or junior posters for urban neighborhoods.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors like campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month.
• Type: Consider the type of billboard that best suits your campaign, such as traditional billboards for constant visibility, digital billboards for dynamic messaging, or wallscapes for urban beautification and exposure.

Billboards price breakdown

Billboard pricing in Baltimore varies depending on factors such as location, size, and duration, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Baltimore is approximately $5,612.96, reflecting a wide range of options and budgets.
• Median Price: With a median price of $4,076.85, this value represents the middle ground in billboard pricing, offering a balance between affordability and visibility.
• Lowest Price: The lowest price for a billboard in Baltimore is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations or locations.

Billboards Impression and CPM Metrics

In Baltimore, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Baltimore's billboards generate a total of 1,011,156,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Baltimore receives 1,065,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Baltimore is 343,000, representing a typical level of exposure for outdoor ads in the area.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Baltimore is $20.41, reflecting the cost-effectiveness of reaching a large audience through outdoor advertising.
• Median CPM: With a median CPM of $5.32, this value demonstrates the potential for affordable and efficient advertising campaigns in Baltimore's outdoor ad market.

Some of the top billboard providers in Baltimore

Here are the top billboard providers in Baltimore, each offering unique advertising opportunities and services:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
• Vision Outdoor offers Out-Of-Home (OOH) advertising solutions in the Baltimore region, providing high-impact billboards on Baltimore's interstate highways.
• Capitol Outdoor is a provider of billboards and outdoor advertising in Baltimore, offering a variety of advertising units and locations in the city.
• True Impact Media is an Out-of-Home (OOH) media buying advertising platform that offers quick availability and pricing, increased impressions for ad dollars, and the ability to review millions of ad spaces in one proposal.

Other formats for advertising in Baltimore

A closer look at the data reveals the depth and breadth of the other opportunities available in Baltimore:

• Digital Billboards: In Baltimore, digital billboards receive 40,215,000 impressions with an average CPM of $86,784.37. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Baltimore garners 27,932,000 impressions and an average CPM of $78.09. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Baltimore generate 11,627,000 impressions with an average CPM of $9.58. This creative and artistic form of advertising allows brands to make a bold statement in urban environments, capturing the attention of passersby.
• Wallscapes: Wallscapes in Baltimore receive 721,000 impressions and an average CPM of $124.69. These large-scale murals and installations offer a visually stunning and memorable advertising experience, making them a standout choice for brands looking to make an impact.
• Retail Venues: Advertising in retail venues in Baltimore generates 45,000,000 impressions with an average CPM of $12.14. This targeted approach allows advertisers to reach consumers in shopping centers and other retail spaces, increasing the likelihood of conversion.
• Transit: Transit advertising in Baltimore receives 9,138,000 impressions and an average CPM of $6.85. This includes ads on buses, trains, and other public transportation, providing a captive audience for advertisers to engage with during their daily commute.
• Everything Else: Other advertising opportunities in Baltimore, such as mobile trucks and specialty ads, generate 875,000 impressions with an average CPM of $14.21. These unique and innovative advertising methods offer brands the chance to think outside the box and create memorable campaigns.

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