Billboards in Derry

*All metrics are based on a 4-week advertising campaign

Located in the picturesque region of New England, Derry boasts a rich history, thriving local businesses, and a strong sense of community. This charming town provides a prime opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Derry not only promotes products and services, but also fosters connections between brands, individuals, and the community, creating memorable experiences and lasting impressions.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are 12 key factors to consider in order to maximize the effectiveness of your ads. Some of these factors include:

• Demographics: Choose a location that targets your desired audience, considering factors such as age, gender, education, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Opt for high-traffic areas to reach as many people as possible. A billboard along a busy highway will have more exposure than one on a quiet side street.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and placement. A billboard that is too low or obstructed by trees will be less effective.
• Billboard Size: Select the appropriate size for your campaign goals and budget. For example, a large bulletin may be more impactful for a national brand, while a smaller poster might be more cost-effective for a local business.

Billboards price breakdown

In Derry, the pricing of billboards varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Derry is approximately $1,029.58, which takes into account a range of billboard options and locations.
• Median Price: The median price for billboards in Derry is $250, meaning that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Derry is $250, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

Outdoor advertising in Derry offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience. Here's a breakdown of the key data points:

• Total Impressions: Derry's outdoor advertising generates approximately 2,806,000 impressions over a 4-week campaign.
• Average Impressions: On average, a billboard in Derry receives about 234,000 impressions during a 4-week period.
• Median Impressions: The median number of impressions for billboards in Derry is 93,000, indicating that half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Derry is $11.30, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $3.13, Derry's outdoor advertising presents a cost-effective option for reaching a wide audience.

Some of the top billboard providers in Derry

When looking for billboard providers in Derry, consider the following top companies that offer a variety of outdoor advertising solutions:

• Outfront Media is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, providing impactful and innovative solutions for their partners.
• Adkom is a company that simplifies out-of-home advertising by offering a single platform to access a national network of media owners and unlock unique inventory opportunities.
• All Over Media specializes in out-of-home advertising and OOH media, offering a range of advertising services to help businesses reach their target audience.
• Circle Signworx provides affordable and high-traffic outdoor advertising through digital billboards in Manchester, NH.

Other formats for advertising in Derry

A closer look at the data reveals the depth and breadth of the other opportunities available in Derry:

• Digital Billboards: In Derry, digital billboards receive approximately 11,000 impressions with an average CPM of $27.15. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Derry generate around 28,000 impressions and have an average CPM of $21.43. These advertising spaces are strategically placed in high-traffic shopping areas, providing excellent exposure to potential customers.
• Everything Else: Other advertising opportunities in Derry, such as alternative OOH formats, garner about 919,000 impressions with an average CPM of $3.57. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.

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