Billboards in Concord

*All metrics are based on a 4-week advertising campaign

Concord, nestled in the heart of New England, boasts a rich history, picturesque landscapes, and a thriving downtown area, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with a diverse audience, from locals to tourists exploring the region's natural beauty and cultural attractions. Outdoor advertising in Concord not only promotes products and services but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who pass by.

What to look for when picking billboards

With 29 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area, targeting the desired demographic. For example, a billboard near a college campus would be ideal for reaching young adults.
• Visibility: The billboard should be easily visible and have proper alignment and height for maximum exposure. For instance, a billboard along a busy interstate should be clearly visible to drivers and passengers.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for highway advertising, a poster for local audiences, or a junior poster for urban neighborhoods.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or spectacular billboards. For example, a digital billboard might be ideal for a campaign with dynamic messaging.

Billboards price breakdown

In Concord, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Concord is $13,900.17, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Concord is $250, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Concord is $250, offering budget-friendly options for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

When evaluating the effectiveness of your outdoor advertising campaign in Concord, it's crucial to understand the impressions and CPM metrics, which provide insights into the reach and cost-efficiency of your ads:

• Total Impressions: The total number of impressions for all billboards in Concord is approximately 21,974,000, showcasing the potential reach of your campaign.
• Average Impressions: On average, a billboard in Concord generates around 757,000 impressions, indicating the typical exposure for an ad in this market.
• Median Impressions: The median number of impressions for a billboard in Concord is 80,000, meaning half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Concord is $11.49, providing a benchmark for evaluating the cost-efficiency of your campaign.
• Median CPM: The median CPM in Concord is $3.13, which represents the middle point in the range of CPM values for billboards in the area.

Some of the top billboard providers in Concord

Concord offers a variety of top billboard providers to choose from, each with their unique offerings and expertise in the out-of-home advertising industry:

• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, allowing brands to unlock untapped media opportunities and stand out from the competition.
• AdQuick Analytics is a solution offered by AdQuick to measure the effectiveness of OOH campaigns.
• AllOver Media is an out-of-home advertising company that seamlessly weaves relevant brand messages into the daily lives of engaged consumers.
• Crane Payment Innovations (CPI) is a company that provides integrated and automated payment technology solutions for various industries, including retail, gaming, vending, financial institutions, and transportation.

Other formats for advertising in Concord

A closer look at the data reveals the depth and breadth of the other opportunities available in Concord:

• Digital Billboards: In Concord, digital billboards generate around 28,000 impressions with an average CPM of $11.44. As a modern and eye-catching medium, digital billboards offer advertisers the flexibility to change messages and engage audiences in real-time.
• Retail Venues: Retail venues in Concord receive approximately 40,000 impressions and have an average CPM of $12.23. These advertising spaces provide a captive audience of shoppers, making them an effective way to reach consumers in a buying mindset.
• Transit: Transit advertising in Concord garners around 5,600,000 impressions with an average CPM of $9.47. This medium allows advertisers to reach a diverse audience of commuters, tourists, and locals as they navigate the city's public transportation system.
• Everything Else: Other advertising opportunities in Concord generate about 913,000 impressions and have an average CPM of $2.50. These varied options offer advertisers the chance to explore unique and creative ways to connect with their target audience.

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