Billboards in Akron
*All metrics are based on a 4-week advertising campaign
In the heart of the Rubber City, Akron emerges as a thriving hub for outdoor advertising. This city, known for its rich industrial history, scenic parks, and diverse neighborhoods, provides a unique platform for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Akron does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 329 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Traffic Count: Opt for high-traffic areas to maximize exposure, such as busy intersections or congested highways. This increases the likelihood of your advertisement being seen by a larger audience.
- Visibility: Prioritize billboards with clear alignment, optimal height, and minimal obstructions to ensure maximum visibility. A billboard that is easily seen by drivers and pedestrians will have a greater impact.
- Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging. Each type offers unique advantages in reaching specific target audiences.
Billboards price breakdown
Billboard pricing in Akron varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Akron is $1,976.40, which can provide a good estimate of the overall market rate.
- Median Price: With a median price of $1,250, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the market.
- Lowest Price: The lowest price for a billboard in Akron is $50, showcasing the potential for affordable advertising options in the city.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Akron provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the city:
- Total Impressions: Akron's outdoor advertising campaigns generate a total of 104,522,000 impressions, reflecting the extensive reach of billboards in the area.
- Average Impressions: On average, a billboard in Akron receives 361,667 impressions, showcasing the potential for consistent audience engagement.
- Median Impressions: The median number of impressions for a billboard in Akron is 201,602, offering a balanced perspective on the typical exposure a campaign can expect.
- Average CPM: The average cost per thousand impressions (CPM) in Akron is $14.62, indicating the cost-effectiveness of outdoor advertising in the city.
- Median CPM: With a median CPM of $6.98, this value highlights the potential for affordable advertising options that still deliver significant audience reach.
Some of the top billboard providers in Akron
Top billboard providers in Akron include:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Outfront Media is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
- Adkom simplifies out-of-home advertising and offers impactful media through a national network.
- ATM.TV at 7-Eleven is a nationwide provider of Digital-Out-Of-Home (DOOH) HD advertising, offering advertisers the opportunity to reach consumers through the largest convenience store chain in the United States.
- Bare Knuckle Group offers out-of-home advertising solutions in Ohio and neighboring states, including digital walls, mobile billboard trucks, and a digital place-based advertising network in Ohio BMVs.
Other formats for advertising in Akron
A closer look at the data reveals the depth and breadth of the other opportunities available in Akron:
- Digital Billboards: In Akron, digital billboards receive 28,000 impressions with an average CPM of $13.20. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Akron generate 28,000 impressions and have an average CPM of $15.91. These advertising spaces are strategically placed in high-traffic shopping areas, capturing the attention of consumers in a buying mindset.
- Transit: Transit advertising in Akron garners 4,047,000 impressions with an average CPM of $227.05. This medium includes ads on buses, trains, and transit shelters, providing constant exposure to commuters and pedestrians throughout the city.
- Everything Else: Other advertising opportunities in Akron, such as specialty and spectacular ads, accumulate 60,623 impressions and have an average CPM of $16.45. These unique and creative formats offer advertisers the chance to make a lasting impression on their target audience.
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