Billboards in Westerville
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Westerville emerges as a thriving suburban community with a unique blend of historic charm and modern amenities. Known for its picturesque streets, top-rated schools, and vibrant business district, Westerville provides a prime opportunity for advertisers to engage with a diverse and affluent audience. Outdoor advertising in Westerville not only promotes products and services but also fosters connections between brands, residents, and visitors, creating memorable experiences for all.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 11 key factors to consider. Some of these factors include:
- Demographics: Choose a location where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic locations to ensure maximum exposure, such as busy interstates, congested intersections, and areas with long wait times.
- Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Land Use Type: Take into account the surrounding land use, as commercial areas attract a mix of people, while residential areas are limited to local residents and industrial areas primarily feature employees of specific industries.
Billboards price breakdown
Billboard pricing in Westerville varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Westerville is approximately $1,151.82, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $250, there are affordable options available for businesses with smaller advertising budgets.
- Lowest Price: The lowest price for a billboard in Westerville is $250, making it possible for even small businesses to take advantage of outdoor advertising opportunities.
Billboards Impression and CPM Metrics
Outdoor advertising in Westerville offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Westerville billboards generate approximately 1,159,000 total impressions during a 4-week campaign.
- Average Impressions: On average, a billboard in Westerville receives about 105,000 impressions per 4-week campaign.
- Median Impressions: The median number of impressions for a Westerville billboard is 75,000 during a 4-week campaign.
- Average CPM: The average cost per thousand impressions (CPM) for a Westerville billboard is $18.10.
- Median CPM: With a median CPM of $4.17, Westerville offers cost-effective advertising options for businesses of all sizes.
Some of the top billboard providers in Westerville
Here are the top billboard providers in Westerville:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media LLC provides wellness kiosks and advertising opportunities in various locations, reaching 280 million consumers daily.
- Adkom simplifies the out-of-home advertising process by offering a single platform to access a national network of media owners and unlock exclusive inventory.
- Atmosphere is a streaming TV platform designed for businesses, offering viral-style entertainment and digital signage options.
Other formats for advertising in Westerville
A closer look at the data reveals the depth and breadth of the other opportunities available in Westerville:
- Digital Billboards: In Westerville, digital billboards receive approximately 10,000 impressions with an average CPM of $16.08. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Westerville generate around 49,000 impressions with an average CPM of $18.75. These high-traffic locations provide advertisers with a captive audience, making them an effective choice for reaching consumers in a shopping mindset.
- Everything Else: Other advertising opportunities in Westerville, such as alternative out-of-home formats, garner approximately 54,000 impressions with an average CPM of $5.16. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.
Get started with advertising with AdQuick now!
With a diverse range of advertising opportunities and a thriving community, Westerville is an ideal location for businesses to invest in out-of-home advertising. By leveraging platforms like AdQuick, advertisers can access premium OOH media owners, execute campaigns efficiently, and measure their impact with ease. Whether you're a small business or a large corporation, Westerville offers a unique opportunity to connect with your target audience and create memorable experiences. Don't miss out on the benefits of OOH advertising in Westerville – Get Started today!