Billboards in Delaware
*All metrics are based on a 4-week advertising campaign
Located in the heart of the Midwest, Delaware is a thriving city with a rich history and diverse community. Its charming downtown, bustling shopping centers, and scenic parks make it an ideal location for advertisers to engage with their target audience. Outdoor advertising in Delaware not only promotes products and services, but also fosters connections between brands and the community, creating memorable experiences for residents and visitors alike.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are numerous factors to consider to ensure maximum impact and reach. Here are 15 essential aspects to keep in mind:
- Location: Choose a strategic location that targets your desired audience, such as high-traffic areas or near points of interest. (AdQuick)
- Demographics: Consider the age, gender, education, and income level of your target audience and place billboards in areas where they are likely to be present. (AdQuick)
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and absence of obstructions. (AdQuick)
- Size: Choose the appropriate size of the billboard (bulletins, posters, or junior posters) based on your target audience and location. (AdQuick)
Billboards price breakdown
Billboard pricing in Delaware varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Delaware is $1,186.67.
- Median Price: The median price for a billboard in Delaware is $1,250.
- Lowest Price: The lowest price for a billboard in Delaware is $250.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Delaware. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week campaign in Delaware is approximately 2,011,000.
- Average Impressions: On average, a billboard in Delaware generates around 134,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Delaware is about 124,000.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Delaware is $17.90.
- Median CPM: The median CPM for a billboard in Delaware is $4.68.
Some of the top billboard providers in Delaware
Here are the top billboard providers in Delaware:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Outfront Media is a leading provider of out-of-home advertising services and marketing solutions, leveraging location, creative, and smart audience data to connect brands with audiences in the real world.
- Information about LMR DMO is not available in the provided source.
- Lind Outdoor is a media company that specializes in billboard advertising and offers various products and services related to outdoor advertising.
- Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network and offering unique inventory opportunities.
Other formats for advertising in Delaware
A closer look at the data reveals the depth and breadth of the other opportunities available in Delaware:
- Digital Billboards: In Delaware, digital billboards generate around 16,000 impressions with an average CPM of $5.70. As a modern and eye-catching medium, digital billboards offer dynamic content and flexibility, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Delaware receive approximately 32,000 impressions and have an average CPM of $17.37. These advertising spaces are strategically placed in shopping centers and stores, providing direct access to consumers and enhancing the overall shopping experience.
- Everything Else: Other advertising opportunities in Delaware, such as alternative media formats and unique placements, generate around 56,000 impressions with an average CPM of $5.06. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.
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