Static Billboards in Dayton

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Dayton emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its rich aviation history, cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Dayton does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking static billboards

With 639 billboard options available in Dayton, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired audience and has high traffic counts for maximum exposure. For example, a busy interstate for college-educated adults with above-average incomes or a trendy part of town for young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from any obstructions that may affect visibility.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as a bulletin-sized billboard for targeting drivers and commuters, or a digital billboard for rotating multiple ads and cost-effectiveness.
• Duration and Budget: Determine the optimal duration for your advertisement based on your marketing campaign goals and budget, keeping in mind that most campaigns last several months and billboard advertising is generally more affordable than other mediums.

Static Billboards price breakdown

Billboard pricing in Dayton varies significantly, with options to suit various budgets and campaign goals:

• Average Price: The average price for a billboard in Dayton is $1,813.73, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $690, advertisers can find affordable options that still provide effective exposure.
• Lowest Price: The lowest-priced billboards in Dayton are available at $0, allowing advertisers to take advantage of cost-effective opportunities for their campaigns.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Dayton offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with valuable insights to optimize their campaigns:

• Total Impressions: Dayton's outdoor advertising generates a total of 273,489,000 impressions, showcasing its potential reach and impact.
• Average Impressions: On average, a billboard in Dayton receives 484,051 impressions, indicating consistent exposure to the target audience.
• Median Impressions: The median number of impressions for a billboard in Dayton is 220,968, offering a reliable benchmark for advertisers to gauge their campaign's performance.
• Average CPM: The average cost per thousand impressions (CPM) in Dayton is $67.81, providing a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $4.10, advertisers can find affordable options that still deliver significant value and exposure.

Some of the top static billboard providers in Dayton

Dayton offers a variety of top billboard providers to choose from for your outdoor advertising campaign:

• Adkom simplifies the process of creating national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• Lamar Advertising is an outdoor advertising company offering free design services, dedicated support, and nationwide coverage for businesses to tell their stories through billboards, digital displays, and other outdoor advertising formats.
• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Digital Outdoor Advertising is a one-stop shop for out-of-home advertising solutions across the United States, connecting ad agencies to the right locations in the right markets.
• Integration Media is a company specializing in outdoor advertising solutions.

Other formats for advertising in Dayton

A closer look at the data reveals the depth and breadth of the other opportunities available in Dayton:

• Digital Billboards: In Dayton, digital billboards receive 324,000 impressions with an average CPM of $16.35. This modern and flexible medium allows for dynamic content and real-time updates, making it an attractive option for advertisers seeking to stand out.
• Wheat Pastings: Wheat pastings in Dayton generate 9,696,000 impressions with an average CPM of $14.16. This creative and eye-catching form of advertising allows brands to make a bold statement in urban environments, capturing the attention of pedestrians and drivers alike.
• Wallscapes: Wallscapes in Dayton receive 235,000 impressions, offering a unique and large-scale canvas for advertisers to create memorable and impactful visuals that leave a lasting impression on viewers.
• Airport: Airport advertising in Dayton generates 1,000 impressions with an average CPM of $480.04. With Dayton being home to the Dayton International Airport, this advertising medium provides a captive audience of travelers, making it an ideal choice for reaching a diverse and affluent demographic.
• Retail Venues: Retail venue advertising in Dayton receives 40,000 impressions with an average CPM of $11.32. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and brand engagement.
• Transit: Transit advertising in Dayton generates 5,600,000 impressions with an average CPM of $3,341.39. This medium offers high visibility and frequency, reaching a wide range of commuters and travelers throughout the city's public transportation network.
• Everything Else: Other advertising opportunities in Dayton receive 554,000 impressions with an average CPM of $8.32. These diverse options provide advertisers with the flexibility to tailor their campaigns to specific audiences and objectives, ensuring maximum impact and return on investment.

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