Billboards in Salt Lake City

*All metrics are based on a 4-week advertising campaign

In the heart of the Beehive State, Salt Lake City stands out as a bustling urban hub and a lively canvas for outdoor advertising. This city, renowned for its stunning mountain views, rich cultural landmarks, and diverse neighborhoods, provides a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Salt Lake City does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With 485 billboards to choose from in Salt Lake City, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, such as a busy highway for commuters or a trendy neighborhood for young adults. Consider factors like demographics, traffic count, visibility, land use type, proximity, and intent.
• Size: Pick the right size of billboard for your campaign, such as bulletins for maximum exposure along highways, posters for targeting local audiences along primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period.
• Technology: Consider incorporating new technologies like digital billboards, spectaculars, or wallscapes to enhance your advertisement's impact and engagement.

Billboards price breakdown

Billboard pricing in Salt Lake City varies significantly, with options available for various budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Salt Lake City is $12,325.88, which provides a general idea of the overall market pricing.
• Median Price: With a median price of $6,225.50, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Salt Lake City is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations or locations.

Billboards Impression and CPM Metrics

In Salt Lake City, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the area:

• Total Impressions: With a total of 774,695,000 impressions, Salt Lake City offers a vast audience for advertisers to target through outdoor advertising.
• Average Impressions: The average number of impressions per billboard in Salt Lake City is 1,677,000, indicating a substantial reach for individual advertisements.
• Median Impressions: The median number of impressions for billboards in Salt Lake City is 380,000, providing a more accurate representation of the typical reach for a single billboard.
• Average CPM: The average CPM (Cost Per Thousand Impressions) in Salt Lake City is $59.69, giving advertisers an idea of the general cost-effectiveness of billboard campaigns in the area.
• Median CPM: With a median CPM of $19.86, this value represents a more accurate measure of the typical cost per thousand impressions for billboards in Salt Lake City.

Some of the top billboard providers in Salt Lake City

Here are the top billboard providers in Salt Lake City:

• Adkom is a company that specializes in out-of-home advertising, offering a national network of media owners and a platform to streamline the planning and management of outdoor campaigns.
• Reagan Outdoor Advertising is a top-rated billboard media company with a wide range of outdoor advertising options and a focus on helping brands stand out and be remembered.
• YESCO has been providing custom signs, lighting, and billboards since 1920, offering a variety of services and products to meet the needs of advertisers.

Other formats for advertising in Salt Lake City

A closer look at the data reveals the depth and breadth of the other opportunities available in Salt Lake City:

• Digital Billboards: In Salt Lake City, digital billboards receive over 40,000 impressions with an average CPM of $9.47. This modern and flexible medium allows advertisers to update their messages in real-time, making it an attractive option for dynamic campaigns.
• Street Furniture: With over 8,193,000 impressions and an average CPM of $1.64, street furniture advertising in Salt Lake City offers a cost-effective way to reach pedestrians and motorists in high-traffic areas.
• Wheat Pastings: Wheat pastings in Salt Lake City garner around 578,000 impressions and have an average CPM of $48.59. This creative and eye-catching medium is perfect for advertisers looking to make a bold statement in urban environments.
• Retail Venues: Advertising in retail venues in Salt Lake City generates approximately 21,000 impressions with an average CPM of $22.22, providing a targeted approach to reach consumers in shopping centers and other retail spaces.
• Transit: Transit advertising in Salt Lake City receives around 5,800,000 impressions and has an average CPM of $180.78. This medium allows advertisers to reach a captive audience of daily commuters and travelers using public transportation.
• Windowscapes: Windowscapes in Salt Lake City have an average CPM of $144.52. Although no specific impression data is available, this unique form of advertising can create a memorable impact on passersby in busy urban areas.
• Everything Else: For all other advertising opportunities in Salt Lake City, there are approximately 1,312,000 impressions with an average CPM of $9.20. This category encompasses a wide range of advertising options, allowing advertisers to find the perfect fit for their campaign needs.

Additionally, Salt Lake City is home to the Salt Lake City International Airport, which offers a variety of advertising opportunities to reach a diverse audience of travelers from around the world.

Get started with advertising with AdQuick now!

With a diverse range of outdoor advertising opportunities, Salt Lake City offers an excellent platform for brands to connect with their target audience. AdQuick, a leading platform for billboards and out-of-home advertising, provides various products and solutions for advertisers, agencies, and OOH media owners. By combining technology, OOH expertise, and data, AdQuick enables efficient ad buying across the globe. By signing up, you'll gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the benefits of outdoor advertising in Salt Lake City – sign up with AdQuick today!