Static Billboards in Murray

*All metrics are based on a 4-week advertising campaign

Nestled in the heart of the Salt Lake Valley, Murray boasts a thriving business environment and a diverse population, making it an ideal location for outdoor advertising. With its bustling retail centers, picturesque parks, and strong sense of community, Murray offers advertisers a unique opportunity to engage with audiences in a meaningful way. Outdoor advertising in Murray not only promotes products and services, but also fosters connections between brands, individuals, and the community at large.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 132 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location with high traffic count and visibility, targeting the desired demographic. For example, a billboard targeting college-educated adults with above-average incomes could be placed along a busy interstate frequently congested with commuters.
• Size and Type: Select the appropriate size and type of billboard for your campaign goals, such as traditional, digital, or wallscapes. Bulletins, posters, and junior posters offer different sizes and are suitable for various locations and purposes.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Cost-effectiveness: Consider the lower cost of billboard advertising compared to other media, and ensure that your chosen billboard provides maximum exposure with minimal effort, increased audience reach, and complete control over ad space.

By carefully considering these factors, you can select a billboard that effectively reaches your target audience, is cost-effective, and utilizes the appropriate size and type of billboard for your campaign goals.

Static Billboards price breakdown

In Murray, the pricing of billboards varies, with the following key data points:

• Average Price: The average price for a billboard in Murray is $5,225.82, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $1,500, this indicates that there are affordable options available for businesses looking to advertise in the area.
• Lowest Price: The lowest price for a billboard in Murray is $0, suggesting that there may be opportunities for free or heavily discounted advertising in certain circumstances.

Static Billboards Impressions and CPM Metrics

In Murray, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: With 175,262,000 total impressions, Murray offers a substantial audience reach for advertisers.
• Average Impressions: The average number of impressions in Murray is 1,327,743, showcasing the potential for consistent visibility and engagement.
• Median Impressions: At 838,000 median impressions, this figure indicates that a significant portion of billboard advertisements in Murray can achieve a high level of exposure.
• Average CPM: The average CPM in Murray is $15.98, reflecting a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $6.28, this demonstrates that there are affordable advertising opportunities available in Murray for businesses of all sizes.

Some of the top static billboard providers in Murray

Here are the top providers in Murray for outdoor advertising:

• Digital Outdoor Advertising is a woman-owned advertising business that connects ad agencies to consumers across the United States, offering access to over 20,000 digital and static billboards in over 200 markets.
• Reagan specializes in outdoor advertising through billboards, providing services in various locations such as Austin, Chattanooga, Indianapolis, Iowa, Las Vegas, Rochester, and Salt Lake City.
• Yesco offers custom signs, lighting, and billboards, with locations across the United States and Canada.
• Compass Outdoor focuses on billboard advertising in Utah, specifically digital billboards, with locations in Midvale, South Salt Lake, and North Salt Lake.
• Adkom simplifies the out-of-home (OOH) media buying process by unifying the fragmented media landscape through a single network, providing access to exclusive and untapped outdoor inventory across 190+ DMAs (Designated Market Areas).

Other formats for advertising in Murray

A closer look at the data reveals the depth and breadth of the other opportunities available in Murray:

• Digital Billboards: In Murray, digital billboards receive 645,000 impressions with an average CPM of $6.84. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in Murray generate 94,000 impressions with an average CPM of $9.41. These targeted advertising spaces offer a captive audience of shoppers, providing an excellent opportunity for brands to engage with potential customers in a relevant context.

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