Static Billboards in Draper

*All metrics are based on a 4-week advertising campaign

Draper, nestled between the picturesque Wasatch Mountains and the bustling Salt Lake Valley, provides a prime location for outdoor advertising. With its thriving economy, diverse population, and easy access to major transportation routes, this city offers advertisers a unique opportunity to engage with a wide audience. Outdoor advertising in Draper not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking static billboards

With 38 key factors to consider when picking billboards to advertise on, it's essential to choose the right location and type of billboard for your campaign. Some important factors to consider include:

• Demographics: Ensure the billboard location targets your desired audience, considering factors such as age, gender, education, relationship status, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Select locations with high traffic counts to reach a larger audience. A billboard along a busy highway will have more visibility than one on a quiet side street.
• Visibility: Make sure the billboard is clearly visible, aligned, and placed at a readable height within the driver's frame of vision. A billboard that's obstructed by trees or buildings won't be effective.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. For example, a digital billboard might be best for a campaign with frequently changing messages.

Static Billboards price breakdown

Billboard pricing in Draper varies significantly, offering options for various budgets and campaign goals:

• Average Price: The average price for a billboard in Draper is $11,159.20, providing a range of options for advertisers with different budgets.
• Median Price: With a median price of $5,657.14, advertisers can find billboards that are more affordable than the average price.
• Lowest Price: The lowest price for a billboard in Draper is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.

Static Billboards Impressions and CPM Metrics

In Draper, outdoor advertising campaigns can expect a range of impressions and CPM metrics, offering advertisers various options to meet their goals:

• Total Impressions: The total impressions for a 4-week campaign in Draper amount to approximately 74,495,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Draper can generate around 2,069,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Draper is about 2,498,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Draper is $15.00, providing a benchmark for advertisers to evaluate the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $7.24, advertisers can find billboards with a lower cost per thousand impressions than the average CPM in Draper.

Some of the top static billboard providers in Draper

Draper offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and services:

• Digital Outdoor Advertising is a woman-owned business with a network of independent billboard operators, offering digital billboards, static billboards, and wallscapes across the United States.
• Reagan is an outdoor advertising company with a presence in multiple markets, including Austin, Chattanooga, Indianapolis, Iowa, Las Vegas, Rochester, and Salt Lake City.
• Yesco provides custom signs, lighting, and billboards, offering design, manufacturing, installation, and maintenance services tailored to the specific needs of each business.
• Adkom offers out-of-home advertising solutions, including roadside units and various media formats such as place-based, street furniture, window posters, and spectaculars, with a coverage area spanning multiple markets across the United States.
• Adkom (duplicate) simplifies the out-of-home buying process for agencies and helps brands unlock previously untapped, exclusive inventory, offering a platform that streamlines planning, automation, and vendor relationship management for agencies.

Other formats for advertising in Draper

A closer look at the data reveals the depth and breadth of the other opportunities available in Draper:

• Digital Billboards: In Draper, digital billboards generate approximately 1,429,000 impressions with an average CPM of $4.57. This modern and dynamic medium allows for flexible messaging and real-time updates, making it an attractive option for advertisers seeking to engage with their audience in a more interactive way.
• Retail Venues: Retail venues in Draper receive around 36,000 impressions and have an average CPM of $39.56. These targeted advertising spaces within shopping centers and stores offer a captive audience, making them an effective choice for brands looking to reach consumers in a retail environment.
• Everything Else: Other advertising opportunities in Draper, such as alternative out-of-home formats, generate approximately 341,000 impressions with an average CPM of $8.60. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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