Billboards in Provo

*All metrics are based on a 4-week advertising campaign

Provo, nestled in the heart of the Rocky Mountains, is a thriving hub for technology, education, and outdoor recreation. This vibrant city, home to Brigham Young University and a booming tech scene, provides a unique opportunity for advertisers to engage with a diverse and active audience. Outdoor advertising in Provo goes beyond traditional marketing, fostering connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 104 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Demographics: Understand your target audience's age, gender, education, relationship status, and income level to determine the optimal location for your billboard. For example, if targeting college-educated adults with above-average incomes, placing the billboard along a busy interstate frequently congested with commuters might be effective.
• Visibility: Ensure that the billboard is clearly visible and aligned with traffic flow. A billboard placed in a high-traffic area with unobstructed sightlines will have a greater impact on passersby.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. For example, a large bulletin along a busy highway can target drivers and commuters, while a junior poster in an urban neighborhood can target a local audience.
• Duration: Determine the optimal length of time for your billboard to be up, considering factors such as campaign goals and budget. While most billboard advertisements stay up for at least four weeks, some campaigns may require a longer duration to achieve the desired results.

Billboards price breakdown

In Provo, the pricing of billboards varies significantly, with the average, median, and lowest prices reflecting a wide range of options for advertisers:

• Average Price: The average price for a billboard in Provo is $5,857.31, which can provide a good benchmark for advertisers when planning their outdoor advertising budget.
• Median Price: With a median price of $3,240, this value represents the middle ground in billboard pricing, offering a more affordable option for advertisers without sacrificing visibility or impact.
• Lowest Price: The lowest price for a billboard in Provo is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted billboard space in certain situations or locations.

Billboards Impression and CPM Metrics

Outdoor advertising in Provo offers a wide range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to reach their target audience effectively:

• Total Impressions: Provo's outdoor advertising generates approximately 133,313,000 impressions over a 4-week campaign, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Provo receives about 1,294,000 impressions during a 4-week campaign, indicating a strong opportunity for brand exposure.
• Median Impressions: The median number of impressions for a billboard in Provo is 581,000, offering a more balanced view of the typical reach for outdoor advertising in the city.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Provo is $11.58, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $5.90, this value represents a more affordable option for advertisers looking to balance their budget with the potential reach of their outdoor advertising campaign.

Some of the top billboard providers in Provo

Here are the top providers of outdoor advertising in Provo:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is a leading OOH advertising company that leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Pacific Outdoor Advertising is a leading outdoor advertising company in the Seattle metro area, offering a wide range of advertising formats and strategic locations for maximum brand exposure.
• 3.0 Outdoor is a full-service advertising company that offers outdoor advertising solutions nationwide, surpassing expectations by providing tailored strategies for each brand's specific needs.

Other formats for advertising in Provo

A closer look at the data reveals the depth and breadth of the other opportunities available in Provo:

• Digital Billboards: In Provo, digital billboards receive approximately 16,000 impressions with an average CPM of $13.33. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Provo generate around 21,000 impressions with an average CPM of $26.15. These targeted advertising spaces offer a captive audience and high dwell times, making them ideal for reaching consumers in a shopping mindset.
• Transit: Transit advertising in Provo garners about 10,000,000 impressions with an average CPM of $2.30. This cost-effective medium targets commuters and travelers, providing extended exposure and high-frequency visibility for brands.
• Everything Else: Other advertising opportunities in Provo, such as alternative formats and unique placements, accumulate approximately 3,035,000 impressions with an average CPM of $1.07. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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