Static Billboards in Ogden

*All metrics are based on a 4-week advertising campaign

Ogden, nestled at the foot of the majestic Wasatch Mountains, offers a vibrant and diverse setting for outdoor advertising. With its bustling downtown, historic 25th Street, and a growing population, this city provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Ogden not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With over 180 factors to consider when selecting the perfect billboard for your advertising campaign, it's essential to prioritize the most critical aspects. Some key factors to keep in mind include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, placing a billboard along a busy interstate frequented by your target audience.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions that may affect visibility.
• Size and Type: Select the appropriate billboard size (bulletin, poster, or junior poster) and type (traditional, digital, or wallscapes) based on your campaign goals and target audience.
• Duration and Budget: Determine the optimal duration for your billboard advertisement, typically at least four weeks, and ensure it aligns with your campaign budget.

Static Billboards price breakdown

In Ogden, billboard pricing varies significantly, providing options for advertisers with different budgets:

• Average Price: The average price for a billboard in Ogden is $8,620.01, catering to campaigns with a higher budget.
• Median Price: With a median price of $1,980, advertisers can find more affordable options for their outdoor advertising needs.
• Lowest Price: The lowest price for a billboard in Ogden is $0, offering an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Static Billboards Impressions and CPM Metrics

In Ogden, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: Outdoor advertising in Ogden generates approximately 149,209,000 impressions, showcasing its potential reach.
• Average Impressions: On average, a billboard in Ogden receives about 843,000 impressions, indicating consistent exposure to the target audience.
• Median Impressions: The median number of impressions for a billboard in Ogden is 463,000, offering a reliable benchmark for advertisers to gauge campaign performance.
• Average CPM: The average cost per thousand impressions (CPM) in Ogden is $36.89, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $20.08, Ogden offers a range of pricing options to accommodate various advertising budgets and campaign goals.

Some of the top static billboard providers in Ogden

Here are some of the top outdoor advertising providers in Ogden:

• Saunders Outdoor Advertising is a family-owned company specializing in traditional billboards and digital boards since 1954, with outdoor signs in Utah, Nevada, Idaho, Wyoming, and Montana.

Other formats for advertising in Ogden

A closer look at the data reveals the depth and breadth of the other opportunities available in Ogden:

• Digital Billboards: In Ogden, digital billboards generate approximately 11,000 impressions with an average CPM of $14.15. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in Ogden receive about 18,000 impressions and have an average CPM of $25.22. These strategically placed advertisements capitalize on high foot traffic in shopping centers and stores, providing an excellent opportunity to engage with consumers in a retail environment.
• Transit: Transit advertising in Ogden garners around 10,000,000 impressions with an average CPM of $1.35. This cost-effective medium targets commuters and travelers, offering widespread exposure across buses, trains, and other public transportation systems.

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