Billboards in Alexandria

*All metrics are based on a 4-week advertising campaign

In the heart of the D.C. metropolitan area, Alexandria stands out as a historic and culturally rich city, providing a unique backdrop for outdoor advertising. Known for its charming Old Town, waterfront views, and diverse population, Alexandria offers advertisers a distinctive platform to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Alexandria goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With over 140 factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to focus on the most critical aspects to maximize your ad's impact. Here are four key factors to keep in mind:

• Location: Ensure the billboard is placed in an area with high traffic counts and visibility, targeting the right demographics. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size for your billboard based on the location and target audience. Bulletins, posters, and junior posters each have their advantages and are suitable for different situations.
• Duration: Determine the optimal length of time for your billboard to be up, depending on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month.
• Type: Consider the various types of billboards available, such as traditional, digital, wallscapes, and spectaculars, to best suit your campaign's needs and objectives. For instance, digital billboards offer dynamic messaging and adaptability to new technology.

Billboards price breakdown

Billboard pricing in Alexandria varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Alexandria is $1,598.81, reflecting a range of options and locations to suit different advertising needs.
• Median Price: With a median price of $1,050, advertisers can find billboards that offer a balance between cost and visibility in the city.
• Lowest Price: The lowest price for a billboard in Alexandria is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted ad space in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Alexandria provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:

• Total Impressions: Alexandria's outdoor advertising campaigns generate approximately 14,430,000 total impressions, showcasing the potential reach of ads in the area.
• Average Impressions: On average, a billboard in Alexandria receives about 103,000 impressions, indicating the typical exposure an ad can expect in the city.
• Median Impressions: The median number of impressions for billboards in Alexandria is 0, suggesting that some ad spaces may not be as effective in generating impressions as others.
• Average CPM: The average cost per thousand impressions (CPM) in Alexandria is $11.52, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
• Median CPM: With a median CPM of $3.13, advertisers can find more affordable options in Alexandria that still deliver a significant number of impressions.

Some of the top billboard providers in Alexandria

Here are the top providers of outdoor advertising in Alexandria:

• Outfront Media is a leading provider of out of home advertising services and marketing solutions.
• ATM.TV at 7-Eleven is a nationwide provider of Digital-Out-Of-Home (DOOH) HD advertising, offering advertisers the opportunity to reach consumers via the largest convenience store chain in the United States.
• Crane Payment Innovations (CPI) is a company that provides integrated and automated payment technology solutions for various industries, including retail, gaming, vending, financial institutions, and transportation.
• ECM Media LLC provides charging solutions and sponsorships to empower brands, offering a range of charging stations for cellphones and other mobile devices, as well as sponsorship and advertising opportunities.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.

Other formats for advertising in Alexandria

A closer look at the data reveals the depth and breadth of the other opportunities available in Alexandria:

• Digital Billboards: In Alexandria, digital billboards receive approximately 28,000 impressions with an average CPM of $47.02. This dynamic and adaptable medium allows advertisers to engage with their audience in real-time, making it a popular choice for modern campaigns.
• Street Furniture: Street furniture in Alexandria garners around 28,000 impressions and has an average CPM of $72.16. This versatile advertising option integrates seamlessly into the urban landscape, providing ample opportunities for creative and eye-catching campaigns.
• Retail Venues: Retail venues in Alexandria generate about 50,000 impressions with an average CPM of $40.15. These spaces offer advertisers the chance to connect with consumers in a targeted and relevant environment, enhancing the overall shopping experience.
• Transit: Although transit advertising in Alexandria currently has 0 impressions, it's worth considering for future campaigns as it offers the potential to reach a captive and diverse audience during their daily commutes.
• Everything Else: Other advertising opportunities in Alexandria, such as wallscapes, windowscapes, and mobile trucks, collectively receive around 455,000 impressions with an average CPM of $10.40. These unique and innovative formats allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.

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