Billboards in Harrisonburg

*All metrics are based on a 4-week advertising campaign

In the heart of the Shenandoah Valley, Harrisonburg stands out as a lively college town with a thriving arts and culture scene. This city, known for its picturesque landscapes, historic downtown, and diverse population, offers a unique opportunity for advertisers to integrate their messages into the local community. Outdoor advertising in Harrisonburg does more than promote products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With 104 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location and demographics: Choose a billboard location that targets your desired audience based on factors like age, gender, education, and income level. For example, placing a billboard near a college or university could be effective for targeting young adults.
• Visibility and traffic count: Opt for a billboard with high visibility and traffic count to maximize exposure. A billboard along a busy interstate or at a congested intersection would be ideal for reaching a large number of potential customers.
• Size and type of billboard: Consider the different sizes and types of billboards available, such as bulletins, posters, and junior posters. Larger billboards like bulletins are more attention-grabbing, while smaller ones like junior posters can target local audiences in urban neighborhoods.
• Duration and cost: Determine the optimal duration for your billboard campaign based on your goals and budget. While most billboard advertisements stay up for at least four weeks, some campaigns can last several months. Keep in mind that billboard advertising is generally cost-effective compared to other forms of advertising.

Billboards price breakdown

Billboard pricing in Harrisonburg varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Harrisonburg is $5,076.14, providing a good indication of the overall market rate.
• Median Price: With a median price of $1,000, this value represents the middle ground in the pricing spectrum, offering a more affordable option for advertisers.
• Lowest Price: The lowest price for a billboard in Harrisonburg is $250, making it an attractive option for advertisers with limited budgets or those looking to test the market.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Harrisonburg provide valuable insights into the effectiveness of outdoor advertising campaigns in the area:

• Total Impressions: Harrisonburg's outdoor advertising campaigns generated a total of 90,432,000 impressions, showcasing the potential reach of billboards in the city.
• Average Impressions: On average, a billboard in Harrisonburg receives 1,706,000 impressions, indicating a strong level of exposure for advertisers.
• Median Impressions: The median number of impressions for a billboard in Harrisonburg is 143,000, representing a more typical level of exposure for campaigns in the area.
• Average CPM: The average cost per thousand impressions (CPM) in Harrisonburg is $8.01, reflecting the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $3.47, this value highlights the affordability of billboard advertising in Harrisonburg for advertisers with varying budgets.

Some of the top billboard providers in Harrisonburg

Here are the top providers in Harrisonburg for outdoor advertising:

• Clear Channel Outdoor is a leading provider of outdoor advertising opportunities in over 65 markets and 55+ commercial airports nationwide, offering innovative advertising solutions and creative capabilities.
• Cheddar Advertising is a Denver-based digital and creative agency that specializes in website design, digital advertising, branding and identity, and more.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers more than 2 billion moments of attention and action, providing lasting brand impressions and increased consumer spend.
• Indoor Media offers in-store advertising and marketing services, including Register Tape Coupons, Grocery Cart Advertising, and Digital Display Ads, targeting various industries such as restaurants, dry cleaners, automotive, and salons.
• KeyMe is a trusted locksmith service provider that offers residential, commercial, and car lockout services, as well as 24/7 locksmith services nationwide.

Other formats for advertising in Harrisonburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Harrisonburg:

• Digital Billboards: In Harrisonburg, digital billboards receive 50,000 impressions with an average CPM of $13.46. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Harrisonburg garners 434,000 impressions and an average CPM of $13.02. This type of advertising, which includes bus shelters and benches, offers a unique way to reach pedestrians and commuters in high-traffic areas.
• Retail Venues: Advertising in retail venues in Harrisonburg generates 50,000 impressions with an average CPM of $13.37. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, increasing the likelihood of purchase.
• Transit: Transit advertising in Harrisonburg achieves 10,000,000 impressions and an average CPM of $2.04. This cost-effective medium includes ads on buses, trains, and other public transportation, providing extensive reach and frequency to a captive audience.
• Everything Else: Other advertising opportunities in Harrisonburg, such as alternative media and guerrilla marketing, accumulate 282,000 impressions with an average CPM of $4.54. These unconventional methods can create memorable experiences and generate buzz for brands looking to stand out from the competition.

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