Static Billboards in Bentonville
*All metrics are based on a 4-week advertising campaign
In the heart of the Ozarks, Bentonville emerges as a thriving hub for commerce and culture, making it an ideal location for outdoor advertising. Known for its world-class museums, bustling downtown, and diverse population, this city offers a unique platform for advertisers to seamlessly integrate their messages into the fabric of daily life. Outdoor advertising in Bentonville connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking static billboards
With over 75 factors to consider when selecting the perfect billboard for your advertising campaign, it's essential to prioritize the most critical aspects. Some key factors to keep in mind include:
- Location: Choose a billboard location that targets your desired demographic and has high traffic counts, ensuring maximum exposure. For example, placing a billboard near a college or university if targeting young adults.
- Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions. This guarantees that your message is easily seen by drivers and pedestrians.
- Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your advertising goals and target audience. For instance, using a large bulletin for high visibility along busy roads.
- Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months. (source)
Static Billboards price breakdown
Billboard pricing in Bentonville varies significantly, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Bentonville is $11,474.85, catering to larger campaigns and businesses with more substantial advertising budgets.
- Median Price: With a median price of $2,850, advertisers can find a middle ground between affordability and visibility for their outdoor advertising campaigns.
- Lowest Price: For those on a tight budget, the lowest-priced billboard in Bentonville is available for just $50, providing an accessible entry point into the world of outdoor advertising.
Static Billboards Impressions and CPM Metrics
Outdoor advertising in Bentonville offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Bentonville's outdoor advertising generates a total of 237,079,000 impressions, showcasing the city's potential for widespread exposure.
- Average Impressions: On average, a billboard in Bentonville receives 3,592,000 impressions, offering a substantial audience for advertisers to engage with.
- Median Impressions: The median number of impressions for a billboard in Bentonville is 1,001,000, indicating a consistent level of visibility across various locations and billboard types.
- Average CPM: The average cost per thousand impressions (CPM) in Bentonville is $5.39, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
- Median CPM: With a median CPM of $2.51, Bentonville offers even more affordable options for advertisers looking to optimize their outdoor advertising budget.
Some of the top static billboard providers in Bentonville
Top billboard providers in Bentonville include:
- Lamar Advertising is a leading provider of outdoor advertising services, offering free design services, dedicated support, and nationwide coverage.
Other formats for advertising in Bentonville
A closer look at the data reveals the depth and breadth of the other opportunities available in Bentonville:
- Digital Billboards: In Bentonville, digital billboards receive 549,000 impressions with an average CPM of $13.93. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Bentonville generate 65,000 impressions with an average CPM of $5.82. These targeted advertising spaces within shopping centers and stores offer a captive audience and high dwell times, perfect for engaging potential customers.
- Transit: Transit advertising in Bentonville garners 15,000,000 impressions with an average CPM of $2.16. This versatile medium includes bus shelters, train stations, and airports, providing advertisers with a wide range of opportunities to reach commuters and travelers alike.
- Everything Else: Other advertising options in Bentonville accumulate 1,702,000 impressions with an average CPM of $22.01. This category encompasses a variety of unique and innovative advertising formats, allowing advertisers to explore creative ways to connect with their target audience.
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