Static Billboards in Fort Smith

*All metrics are based on a 4-week advertising campaign

In the heart of the River Valley, Fort Smith stands out as a thriving city with a rich history and a vibrant atmosphere for outdoor advertising. Known for its stunning natural beauty, cultural landmarks, and diverse neighborhoods, this city offers a unique platform for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Fort Smith goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking static billboards

With 297 billboards available in Fort Smith, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographic and has a high traffic count for maximum exposure. For example, a billboard near a college campus would be ideal for targeting college students.
• Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A billboard along a busy highway with clear sightlines would be a good choice.
• Type and Size: Select the appropriate type and size of billboard for your campaign, such as traditional, digital, or wallscape, and consider the standard sizes like bulletins, posters, and junior posters. A large bulletin billboard would be suitable for a high-impact campaign along a major road.
• Duration and Cost: Determine the optimal duration for your campaign, keeping in mind that most campaigns last at least four weeks, and consider the cost-effectiveness of billboard advertising compared to other forms of advertising. A longer campaign on a cost-effective billboard can help increase brand awareness and reach a larger audience.

Static Billboards price breakdown

Billboard pricing in Fort Smith varies depending on factors such as location, size, and duration, with the following price points reflecting the diverse range of options available:

• Average Price: The average price for a billboard in Fort Smith is $977.01, offering a competitive option for advertisers seeking a balance between cost and impact.
• Median Price: With a median price of $1,100, this represents the middle ground in the market, providing a reliable benchmark for advertisers to gauge their investment.
• Lowest Price: For budget-conscious advertisers, the lowest price available for a billboard in Fort Smith is $250, making it an accessible option for smaller businesses or niche campaigns.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Fort Smith provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:

• Total Impressions: Fort Smith's outdoor advertising campaigns generate a total of 152,137,000 impressions, showcasing the extensive reach of billboards in the area.
• Average Impressions: On average, a billboard in Fort Smith receives 606,000 impressions, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions for a billboard in Fort Smith is 559,000, representing a reliable benchmark for advertisers to assess their campaign's performance.
• Average CPM: The average cost per thousand impressions (CPM) in Fort Smith is $2.44, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $1.77, Fort Smith's outdoor advertising market provides a balanced option for advertisers seeking both reach and affordability.

Some of the top static billboard providers in Fort Smith

While specific providers for Fort Smith are not available on the provided websites, here are some top outdoor advertising providers in the United States that may have billboards in the Fort Smith area:

• Lamar Advertising is a leading provider of outdoor advertising, offering a variety of billboard options across the country.
• OUTFRONT Media specializes in out-of-home advertising, with a diverse portfolio of billboards and other outdoor advertising formats.
• Clear Channel Outdoor is a global outdoor advertising company with a wide range of billboard options in the United States.
• Adams Outdoor Advertising provides comprehensive outdoor advertising solutions, including billboards, digital displays, and transit advertising.
• Fairway Outdoor Advertising offers a variety of outdoor advertising options, including billboards, digital displays, and transit advertising.

Other formats for advertising in Fort Smith

A closer look at the data reveals the depth and breadth of the other opportunities available in Fort Smith:

• Digital Billboards: In Fort Smith, digital billboards receive 122,000 impressions with an average CPM of $6.65. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Fort Smith generate 12,000 impressions with an average CPM of $8.46. These targeted advertising spaces offer a captive audience of shoppers, making them an effective option for reaching consumers in a buying mindset.
• Everything Else: Other advertising opportunities in Fort Smith, such as alternative outdoor formats, accumulate 729,000 impressions with an average CPM of $18.95. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience.

Get started with advertising with AdQuick now!

Fort Smith's thriving outdoor advertising landscape offers a wealth of opportunities for businesses to connect with their target audience. AdQuick simplifies the process by connecting advertisers to over 1,600 premium out-of-home media owners, providing a comprehensive view of the entire market. This industry-leading platform enables faster execution and improved measurability of outdoor advertising campaigns, ensuring that your message reaches the right people at the right time. Don't miss out on the benefits of access to 99% of billboard ads, best billboard prices guaranteed, and white glove service for a seamless experience. Take the first step towards a successful outdoor advertising campaign by signing up with AdQuick today.