Static Billboards in Texarkana

*All metrics are based on a 4-week advertising campaign

Straddling the border of two states, Texarkana, Arkansas, boasts a unique blend of Southern charm and thriving commerce, making it an ideal location for outdoor advertising. With its bustling downtown, rich history, and diverse population, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. In Texarkana, outdoor advertising not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with passersby.

What to look for when picking static billboards

With 286 billboards available in Texarkana, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location with high traffic counts and demographics that match your target audience. For example, placing a billboard near a college or university if targeting young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions that may affect visibility.
• Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals and budget.
• Duration: Determine the optimal duration for your billboard advertisement, typically lasting at least four weeks, but can vary depending on the marketing campaign goals and budget.

Static Billboards price breakdown

In Texarkana, billboard pricing varies depending on factors such as location, visibility, and size, with the following price data points:

• Average Price: The average price for a billboard in Texarkana is approximately $1,017.77, reflecting a range of options suitable for various budgets and campaign goals.
• Median Price: With a median price of $987.50, advertisers can find a balanced option that offers both affordability and effectiveness in reaching their target audience.
• Lowest Price: For those seeking a cost-effective solution, the lowest price available for a billboard in Texarkana is $250, providing an opportunity for smaller businesses or limited-budget campaigns to make an impact.

Static Billboards Impressions and CPM Metrics

In Texarkana, outdoor advertising campaigns can expect a range of impressions and cost per thousand impressions (CPM) metrics, providing advertisers with valuable insights into the effectiveness of their billboard placements:

• Total Impressions: Throughout a 4-week campaign, advertisers can anticipate a total of 160,837,000 impressions, showcasing the extensive reach of outdoor advertising in Texarkana.
• Average Impressions: On average, a billboard in Texarkana generates 618,600 impressions, offering a substantial opportunity to connect with potential customers.
• Median Impressions: With a median of 530,824 impressions, advertisers can expect a consistent level of exposure for their campaigns in the region.
• Average CPM: The average cost per thousand impressions in Texarkana is $8.79, reflecting a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: At a median CPM of $0.97, advertisers can find cost-effective options to reach their target audience without compromising on visibility and impact.

Some of the top static billboard providers in Texarkana

Texarkana offers a variety of top billboard providers to choose from, each with their unique offerings and expertise:

• Adkom simplifies the out-of-home media buying process for brands and agencies by unifying the fragmented media landscape through a single network.
• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Digital Outdoor Advertising is a one-stop shop for out-of-home advertising solutions across the United States, connecting ad agencies to the right locations in the right markets.
• Adams Outdoor Advertising is a company specializing in outdoor advertising through billboards, digital, and online platforms, focusing on the power of big data and the combination of outdoor and online advertising to create impactful impressions.
• Lindmark Billboards is an outdoor advertising company with over 6,700 billboard faces in 504 cities across Arkansas, Louisiana, New Mexico, Oklahoma, and Texas, offering free graphic design services for creating eye-catching advertisements.

Other formats for advertising in Texarkana

A closer look at the data reveals the depth and breadth of the other opportunities available in Texarkana:

• Digital Billboards: In Texarkana, digital billboards generate 50,000 impressions with an average CPM of $7.71. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Texarkana receive 50,000 impressions and have an average CPM of $11.88. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive sales.
• Airport: Texarkana, Arkansas, is home to the Texarkana Regional Airport, which serves as a gateway to the region for both business and leisure travelers. Advertising in airports can capture the attention of a captive audience, making it a valuable opportunity for brands to create lasting impressions.

Get started with advertising with AdQuick now!

With AdQuick's innovative platform, advertisers can effortlessly navigate the process of planning, buying, and measuring outdoor advertising in Texarkana and beyond. Offering a suite of products and solutions tailored to the needs of advertisers, agencies, and OOH media owners, AdQuick streamlines the entire advertising experience. Additionally, the platform provides valuable resources and tools to help users research and plan their outdoor campaigns effectively. By signing up, users gain access to industry-leading technology, 99% of billboard ads, best billboard prices guaranteed, and white glove service. Don't miss out on the opportunity to elevate your outdoor advertising strategy – sign up for AdQuick today.