Billboards in Little Rock

*All metrics are based on a 4-week advertising campaign

In the vibrant capital city of Little Rock, a lively urban environment meets a rich cultural landscape, creating a prime opportunity for outdoor advertising. Known for its picturesque riverfront, historic landmarks, and diverse neighborhoods, Little Rock provides a unique platform for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Little Rock not only promotes products but fosters connections between communities, brands, and individuals, crafting impactful narratives that resonate with each passerby.

What to look for when picking billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and 360-degree visibility. Some key aspects to keep in mind include:

• Location: Choose billboards in high-traffic areas, such as busy interstates or trendy parts of town, to reach your target audience effectively. For example, placing billboards near colleges or universities can help target young adults.
• Visibility: Ensure that the billboard is clearly visible to drivers and pedestrians by placing it at a readable height and facing traffic. This will help capture the attention of a captive audience.
• Proximity: For local businesses or campaigns encouraging impulse purchases, consider billboards close to your business location. This can help drive foot traffic and increase sales.
• Intent: Align the billboard's placement with the goal of your campaign, such as increasing brand awareness or reaching people at the point of decision. This will help maximize the effectiveness of your advertisement.

Billboards price breakdown

Billboard pricing in Little Rock varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Little Rock is approximately $2,882.14, providing a range of options for advertisers to choose from.
• Median Price: With a median price of $1,000, advertisers can find affordable options that still offer great visibility and reach.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Little Rock is just $50, making outdoor advertising accessible to businesses of all sizes.

Billboards Impression and CPM Metrics

In Little Rock, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of this advertising medium:

• Total Impressions: With a total of 507,290,000 impressions, outdoor advertising in Little Rock offers a significant opportunity to reach a wide audience.
• Average Impressions: On average, a billboard in Little Rock receives about 1,625,929 impressions, demonstrating the potential for high visibility and impact.
• Median Impressions: The median number of impressions for a billboard in Little Rock is 684,305, indicating that even mid-range options can still provide substantial exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Little Rock is $6.72, making outdoor advertising a cost-effective option for advertisers.
• Median CPM: With a median CPM of $3.26, advertisers can find affordable options that still deliver a strong return on investment.

Some of the top billboard providers in Little Rock

Here are some top billboard providers in Little Rock:

• Lamar Advertising is a company that provides billboard advertising and outdoor advertising services in Little Rock and other locations.
• Outfront Media provides out-of-home (OOH) advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.

Other formats for advertising in Little Rock

A closer look at the data reveals the depth and breadth of the other opportunities available in Little Rock:

• Digital Billboards: In Little Rock, digital billboards receive 50,000 impressions with an average CPM of $10.14. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture advertising in Little Rock garners 19,000 impressions and has an average CPM of $9.80. This type of advertising is perfect for targeting pedestrians and commuters, offering a close-up and personal touch.
• Airport: Although there are no available impressions or CPM data for airport advertising in Little Rock, the city is home to the Bill and Hillary Clinton National Airport, which serves as a hub for travelers and offers potential advertising opportunities.
• Retail Venues: Retail venue advertising in Little Rock generates 50,000 impressions with an average CPM of $12.57. This type of advertising is ideal for reaching consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Little Rock receives 8,400,000 impressions and has an average CPM of $8.22. This medium is effective for reaching a captive audience of commuters and travelers, making it a valuable addition to any advertising campaign.
• Everything Else: Other advertising opportunities in Little Rock garner 317,000 impressions with an average CPM of $20.29. These diverse options allow advertisers to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform that simplifies the out-of-home advertising process, offering efficient ad buying, access to over 1,400 premium media owners, faster campaign execution, and increased measurability. With a wide range of products and solutions, AdQuick caters to the needs of advertisers, agencies, and OOH media owners. The platform provides valuable tools and resources for researching and planning outdoor campaigns, as well as an extensive selection of billboard locations and a birds-eye view of the entire OOH market. By signing up with AdQuick, you can take advantage of a seamless ad buying process, faster campaign execution, and increased measurability for your OOH campaigns. Don't miss out on the opportunity to elevate your outdoor advertising strategy – sign up with AdQuick today!