Billboards in Lawrence

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Lawrence, Kansas emerges not just as a bustling college town but as a vibrant canvas for outdoor advertising. This city, known for its lively arts scene, historic downtown, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Lawrence does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With 34 being a significant number in the world of outdoor advertising, it's essential to consider various factors when selecting billboards for your campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics and has high traffic count for maximum exposure. For example, a billboard targeting college-educated adults with above-average incomes could be placed along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard has proper alignment, height, and minimal obstructions for optimal visibility. A billboard placed at a strategic angle and height along a major roadway will be more effective than one hidden behind trees or buildings.
• Size: Select the appropriate billboard size based on your campaign goals and budget. Bulletins, posters, and junior posters are the three standard sizes, each with its own unique purpose and advantages. For instance, a bulletin placed along a busy highway will have a larger impact than a junior poster in a residential neighborhood.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. A branding campaign aiming to establish consumer awareness and brand recognition may require a billboard to be up for six to twelve months, while a short-term promotion might only need a few weeks.

Billboards price breakdown

Billboard pricing in Lawrence varies depending on factors such as location, size, and duration, with the following data points providing a snapshot of the market:

• Average Price: The average price for a billboard in Lawrence is $2,344.24, reflecting a range of options suitable for different budgets and campaign goals.
• Median Price: With a median price of $250, advertisers can find affordable options that still offer effective exposure to their target audience.
• Lowest Price: The lowest price for a billboard in Lawrence is $50, demonstrating that even small businesses and startups can take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

In Lawrence, the impressions and CPM metrics for outdoor advertising showcase a diverse range of opportunities for advertisers to reach their target audience effectively:

• Total Impressions: The total number of impressions for a 4-week campaign in Lawrence is approximately 10,956,000, highlighting the extensive reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Lawrence generates around 342,000 impressions per 4-week campaign, offering a substantial audience for advertisers to engage with.
• Median Impressions: The median number of impressions for a billboard in Lawrence is 120,000, indicating that even mid-range options can still provide significant exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Lawrence is $21.80, reflecting a competitive market for advertisers to maximize their return on investment.
• Median CPM: With a median CPM of $5, advertisers can find cost-effective options that still deliver impactful results for their outdoor advertising campaigns.

Some of the top billboard providers in Lawrence

Lawrence offers a variety of outdoor advertising providers, each with their unique strengths and offerings:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Adkom simplifies the process of creating national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• Atmosphere is the largest streaming TV platform built for businesses, providing fun, viral-style entertainment for customers and the ability to run digital signage on the TVs inside the business.
• IndoorMedia helps businesses advertise and market their products and services with simple to implement and proven advertising strategies.
• Screenverse specializes in digital out-of-home advertising, bringing the power of digital and video advertising to screens in the physical world.

Other formats for advertising in Lawrence

A closer look at the data reveals the depth and breadth of the other opportunities available in Lawrence:

• Digital Billboards: In Lawrence, digital billboards generate around 50,000 impressions with an average CPM of $9.82. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility.
• Street Furniture: Street furniture in Lawrence garners approximately 1,149,000 impressions and an average CPM of $19.77. This versatile advertising medium includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters alike.
• Retail Venues: Retail venues in Lawrence attract around 50,000 impressions with an average CPM of $13.24. These advertising spaces within shopping centers and stores offer a captive audience and a prime opportunity for advertisers to target consumers at the point of purchase.
• Transit: Transit advertising in Lawrence generates about 3,724,000 impressions and an average CPM of $7.25. This category includes ads on buses, trains, and transit stations, allowing advertisers to reach a diverse and mobile audience throughout the city.
• Everything Else: Other advertising opportunities in Lawrence, such as alternative media and non-traditional formats, accumulate around 247,000 impressions with an average CPM of $5.28. These unique and innovative options enable advertisers to think outside the box and create memorable campaigns that stand out from the competition.

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