Billboards in Kansas City
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Kansas City, Kansas stands out as a thriving urban hub and a prime location for outdoor advertising. Known for its rich history, diverse neighborhoods, and vibrant arts scene, this city offers a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Kansas City, Kansas goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking billboards
With over 205 different factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:
- Demographics: Choose a location that targets your desired audience, such as placing a billboard near a college or university to target young adults.
- Traffic count: Consider the traffic counts of roadways to reach a captive audience, like placing a billboard along a busy interstate.
- Visibility: Ensure the alignment and height of the billboard for maximum visibility, making it difficult for passersby to ignore.
- Size and type: Select the appropriate size and type of billboard (bulletins, posters, junior posters, digital billboards, wallscapes, or spectaculars) based on your campaign goals and target audience.
Billboards price breakdown
Billboard pricing in Kansas City varies, offering options for different budgets and campaign goals:
- Average Price: The average price for a billboard in Kansas City is $3,998.42, providing a general idea of the cost for a typical campaign.
- Median Price: With a median price of $2,715, this value represents the middle ground in pricing, offering a more affordable option for advertisers.
- Lowest Price: The lowest price for a billboard in Kansas City is $0, showcasing the potential for cost-effective advertising opportunities in the area.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Kansas City provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: Kansas City billboards generate a total of 151,153,000 impressions during a 4-week campaign.
- Average Impressions: On average, a billboard in Kansas City receives 944,709 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Kansas City is 521,064 during a 4-week campaign.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kansas City is $221.38.
- Median CPM: The median CPM for a billboard in Kansas City is $4.13, showcasing the potential for cost-effective advertising opportunities.
Some of the top billboard providers in Kansas City
Top billboard providers in Kansas City include:
- Lamar Advertising offers a variety of billboard advertising products, including bulletins, posters, and junior posters, catering to different campaign goals and target audiences.
Other formats for advertising in Kansas City
A closer look at the data reveals the depth and breadth of the other opportunities available in Kansas City:
- Digital Billboards: In Kansas City, digital billboards receive 50,000 impressions with an average CPM of $9.68. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Wheat Pastings: Wheat pastings in Kansas City generate 1,000 impressions and have an average CPM of $23,800. This grassroots advertising method allows for creative and unique placements, engaging audiences in unexpected ways.
- Retail Venues: Advertising in retail venues in Kansas City garners 43,220 impressions with an average CPM of $9.28. This targeted approach reaches consumers in a shopping mindset, increasing the likelihood of conversion.
- Transit: Transit advertising in Kansas City achieves 4,125,000 impressions and an average CPM of $10.28. This captive audience medium effectively reaches commuters and travelers, making it a valuable addition to any outdoor advertising campaign.
- Everything Else: Other advertising opportunities in Kansas City generate 2,500,000 impressions with an average CPM of $10.00. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.
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