Billboards in Shawnee

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Shawnee emerges as a thriving suburban community with a unique blend of residential charm and commercial appeal. Known for its excellent schools, beautiful parks, and diverse neighborhoods, Shawnee offers advertisers a prime opportunity to engage with a wide range of audiences. Outdoor advertising in Shawnee not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences for all.

What to look for when picking billboards

With 13 factors to consider when picking billboards to advertise on, it's essential to choose the right location and type of billboard for your campaign. Here are four key factors to keep in mind:

• Demographics: Ensure the billboard is placed in an area where your target audience is likely to be present. For example, if your target audience is young professionals, consider placing your billboard near office buildings or popular after-work hangout spots.
• Visibility: Make sure the billboard is clearly visible to drivers and pedestrians. Choose a location with minimal obstructions, such as trees or power lines, and place the billboard at a readable height within the driver's frame of vision.
• Traffic Count: Select locations with high traffic counts to maximize the number of people who see your billboard. Ideal spots include busy interstates, congested intersections, and areas with long wait times, such as near traffic lights or bus stops.
• Size and Type: Consider the size and type of billboard that best suits your campaign. For example, a large bulletin may be ideal for targeting drivers on highways, while a smaller junior poster might be more effective in urban neighborhoods or on smaller roads.

Billboards price breakdown

Billboard pricing in Shawnee varies depending on factors such as location, size, and visibility, with the following price points:

• Average Price: The average price for a billboard in Shawnee is approximately $474.17, which takes into account various locations and billboard types.
• Median Price: The median price for billboards in Shawnee is $250, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Shawnee is $250, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

Outdoor advertising in Shawnee offers a variety of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Shawnee's outdoor advertising generates approximately 1,264,000 total impressions during a 4-week campaign.
• Average Impressions: On average, a billboard in Shawnee receives about 105,000 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for billboards in Shawnee is 100,000, indicating a consistent level of visibility across various locations.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Shawnee is $4.03, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $2.64, Shawnee's outdoor advertising presents a cost-effective option for reaching a wide audience.

Some of the top billboard providers in Shawnee

Shawnee offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and expertise:

• Adkom simplifies the process of running national out-of-home media campaigns by unifying a fragmented media landscape through a single network and providing access to over 350 media owners across 190+ DMAs.
• Terraboost Media LLC is a company that offers advertising services and operates wellness kiosks in partnership with trusted retailers, reaching millions of consumers every day.
• Mesmerize is a company specializing in out-of-home advertising to reach consumers, offering highly targeted media strategies at scale.
• OUTFRONT is a leading provider of OOH advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to connect brands with audiences in the real world.

Other formats for advertising in Shawnee

A closer look at the data reveals the depth and breadth of the other opportunities available in Shawnee:

• Digital Billboards: In Shawnee, digital billboards receive approximately 12,000 impressions with an average CPM of $8.17. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update their messaging in real-time and target specific audiences.
• Retail Venues: Advertising in retail venues in Shawnee generates around 50,000 impressions with an average CPM of $7.13. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.

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