Billboards in Salina

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Salina emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its thriving arts scene, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Salina does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

When selecting billboards to advertise on, there are 29 factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, placing a billboard near a busy highway will reach commuters and long-distance travelers.
• Visibility: Ensure the billboard is easily visible by considering its alignment, height, and any potential obstructions. A billboard with clear sightlines and minimal distractions will be more effective in capturing the attention of passersby.
• Size: Select the appropriate billboard size based on your target audience and location. For instance, a large bulletin billboard along a highway will be more effective in reaching drivers, while a smaller junior poster in an urban neighborhood will target local residents.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards, for example, offer dynamic messaging and the ability to change content frequently, while wallscapes provide a unique, custom-designed advertisement on the side of a building.

Billboards price breakdown

Billboard pricing in Salina varies depending on factors such as location, size, and type, offering options for different budgets:

• Average Price: The average price for a billboard in Salina is approximately $810.91, providing a general idea of the cost for most campaigns.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more affordable option for advertisers.
• Lowest Price: The lowest price for a billboard in Salina is $50, catering to advertisers with limited budgets or those seeking a cost-effective advertising solution.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Salina provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Salina's outdoor advertising campaigns generate a total of approximately 7,834,000 impressions, showcasing the potential reach of ads in the area.
• Average Impressions: On average, a billboard in Salina receives about 290,000 impressions, indicating the typical exposure an ad can expect.
• Median Impressions: The median number of impressions for a billboard in Salina is 352,000, representing a more typical value for ad exposure in the city.
• Average CPM: The average cost per thousand impressions (CPM) in Salina is $12.82, providing a benchmark for the cost-effectiveness of outdoor advertising campaigns.
• Median CPM: With a median CPM of $1.71, this value offers a more affordable option for advertisers seeking cost-effective campaigns in Salina.

Some of the top billboard providers in Salina

Here are the top billboard providers in Salina:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Terraboost Media LLC is an advertising company that engages consumers in their everyday lives through wellness kiosks and billboards.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and access to over 20,000 digital and static billboards.
• Link Media Outdoor is a company that specializes in billboards and out-of-home advertising, providing cost-effective and results-oriented solutions for their clients.
• Legacy Outdoor Advertising offers billboards throughout Nebraska, South Dakota, Iowa, Missouri, Kansas, and Arkansas.

Other formats for advertising in Salina

A closer look at the data reveals the depth and breadth of the other opportunities available in Salina:

• Digital Billboards: In Salina, digital billboards receive approximately 16,000 impressions with an average CPM of $7.89. This modern and flexible advertising medium allows for dynamic content changes and targeted messaging, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Salina generate around 177,000 impressions with an average CPM of $13.61. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.

Get started with advertising with AdQuick now!

Salina's diverse outdoor advertising landscape offers a wealth of opportunities for brands to connect with their target audience. By leveraging the power of billboards, digital displays, and retail venues, advertisers can create memorable campaigns that resonate with consumers and drive results. To make the most of these opportunities, consider partnering with a platform like AdQuick, which specializes in billboards and out-of-home advertising. With access to over 1,400 premium OOH media owners, the ability to execute buys 10x faster, and the option to launch campaigns in as little as 48 hours, AdQuick can help you unlock unprecedented measurability for your OOH campaigns. Get Started today and elevate your outdoor advertising strategy.