Billboards in Eugene

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Pacific Northwest, Eugene boasts a thriving arts scene, outdoor recreational opportunities, and a strong sense of community. This vibrant city provides a unique backdrop for advertisers to engage with residents and visitors alike. Outdoor advertising in Eugene goes beyond traditional marketing, fostering connections between brands, individuals, and the local culture. With its diverse neighborhoods and bustling downtown, Eugene offers an unparalleled platform for advertisers to make a lasting impact.

What to look for when picking billboards

With 183 billboards available in Eugene, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area with good visibility to maximize exposure. For example, placing a billboard along a busy interstate or in a trendy part of town can help reach your target audience more effectively.
• Demographics: Ensure the billboard's location aligns with the demographics of your target audience. For instance, placing a billboard near a college or university can help target young adults.
• Size: Select the appropriate size of the billboard based on your campaign goals and budget. Bulletins, posters, and junior posters are standard sizes, each catering to different audiences and locations.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and flexibility, while wallscapes provide a unique and eye-catching advertising platform.

Billboards price breakdown

Billboard pricing in Eugene varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Eugene is approximately $3,180.71, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $1,740, advertisers can find billboards that cater to various budgets and campaign goals.
• Lowest Price: The lowest price for a billboard in Eugene is $0, offering cost-effective advertising opportunities for businesses and organizations.

Billboards Impression and CPM Metrics

In Eugene, outdoor advertising campaigns can reach a wide audience, with varying impressions and cost per thousand impressions (CPM) metrics to consider:

• Total Impressions: Outdoor advertising in Eugene generates approximately 72,304,000 total impressions, showcasing its potential for broad exposure.
• Average Impressions: On average, a billboard in Eugene receives about 430,000 impressions, indicating a consistent level of visibility for advertisers.
• Median Impressions: The median number of impressions for a billboard in Eugene is 249,000, offering a balanced view of the typical reach for an outdoor ad campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Eugene is $23.36, reflecting a range of pricing options for advertisers.
• Median CPM: With a median CPM of $4.16, advertisers can find cost-effective opportunities to reach their target audience in Eugene.

Some of the top billboard providers in Eugene

When planning your outdoor advertising campaign in Eugene, consider partnering with one of the top providers in the area:

• Outfront is a leading provider of out-of-home advertising services and marketing solutions, offering a wide range of billboard options and creative expertise.
• Lamar Advertising is a well-established company with a vast inventory of outdoor advertising displays across the U.S. and Canada, providing dedicated support and free design services.
• Terraboost Media LLC specializes in wellness billboards and offers advertising solutions that engage consumers in their everyday lives, with a focus on supermarkets, pharmacies, fitness centers, airports, and malls.
• Enlighten is a digital out-of-home advertising provider targeting cannabis consumers, offering unique and targeted advertising opportunities.
• Mesmerize is an out-of-home advertising company that focuses on point of care, transit, and other targeted media strategies to connect brands with the right audiences in the right venues.

Other formats for advertising in Eugene

A closer look at the data reveals the depth and breadth of the other opportunities available in Eugene:

• Digital Billboards: In Eugene, digital billboards receive approximately 50,000 impressions with an average CPM of $14.39. This dynamic and flexible medium allows advertisers to update their messaging in real-time, making it an attractive option for targeted campaigns.
• Street Furniture: With around 2,243,000 impressions and an average CPM of $2.68, street furniture advertising in Eugene offers a cost-effective way to reach pedestrians and commuters in high-traffic areas, such as bus stops and benches.
• Wheat Pastings: Wheat pastings in Eugene generate about 785,000 impressions and have an average CPM of $2.90. This creative and eye-catching medium is perfect for advertisers looking to make a bold statement in urban environments.
• Retail Venues: Advertising in retail venues in Eugene garners approximately 50,000 impressions with an average CPM of $19.03. This targeted approach allows brands to connect with consumers in shopping centers and other retail spaces, driving engagement and sales.
• Transit: Transit advertising in Eugene reaches around 3,412,000 impressions and has an average CPM of $9.36. This medium effectively targets commuters and travelers, making it an ideal choice for brands looking to reach a captive audience on the go.
• Everything Else: Other advertising opportunities in Eugene generate about 2,437,000 impressions with an average CPM of $50.04. These diverse options provide advertisers with unique ways to engage their target audience and make a lasting impact.

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