Billboards in Gresham

*All metrics are based on a 4-week advertising campaign

Gresham, nestled at the gateway to the scenic Columbia River Gorge, boasts a thriving community and a diverse array of attractions. This vibrant city, known for its lush parks, bustling downtown, and rich cultural events, provides a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Gresham goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking billboards

With 82% of Americans spending time outside their homes daily, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location and demographics: Choose a billboard location that targets your desired audience. For example, placing a billboard near a college or university can help you reach young adults.
• Visibility and traffic count: Opt for a billboard with high visibility and traffic count, such as one along a busy interstate frequently congested with commuters.
• Size and type: Consider the size and type of billboard that best suits your campaign. For instance, digital billboards offer dynamic messages and can be easily changed regularly.
• Duration and budget: Determine the optimal duration for your billboard based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.

Billboards price breakdown

In Gresham, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Gresham is $2,381.61, which can help you gauge the typical cost for your advertising campaign.
• Median Price: With a median price of $2,670, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the market.
• Lowest Price: The lowest price for a billboard in Gresham is $250, showcasing the potential for affordable advertising options in the area.

Billboards Impression and CPM Metrics

In Gresham, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions in Gresham is approximately 38,780,000, indicating the overall reach of outdoor advertising in the area.
• Average Impressions: With an average of 473,000 impressions per billboard, advertisers can expect a significant level of exposure for their campaigns.
• Median Impressions: The median number of impressions is 399,000, providing a more accurate representation of the typical reach for a billboard in Gresham.
• Average CPM: The average cost per thousand impressions (CPM) in Gresham is $25.80, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $4.00, this value highlights the potential for cost-effective advertising options in the Gresham market.

Some of the top billboard providers in Gresham

Here are the top billboard providers in Gresham:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is a leading OOH advertising company that leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
• Pacific Outdoor Advertising is a leading outdoor advertising company in the Seattle metro area, offering a wide range of advertising formats and strategic locations for maximum brand exposure.

Other formats for advertising in Gresham

A closer look at the data reveals the depth and breadth of the other opportunities available in Gresham:

• Digital Billboards: In Gresham, digital billboards receive approximately 36,000 impressions with an average CPM of $14.10. This modern and dynamic advertising medium allows for flexible messaging and real-time updates, making it an attractive option for advertisers.
• Street Furniture: Street furniture in Gresham garners around 25,000 impressions and has an average CPM of $38.53. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to engage with pedestrians and commuters at eye level.
• Wheat Pastings: Wheat pastings in Gresham generate about 280,000 impressions with an average CPM of $1.09. This creative and cost-effective advertising method allows for large-scale, eye-catching visuals that can make a lasting impression on passersby.
• Retail Venues: Advertising in retail venues in Gresham yields approximately 40,000 impressions and an average CPM of $13.70. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Gresham, such as alternative formats and unique placements, accumulate around 706,000 impressions with an average CPM of $77.39. These diverse options provide advertisers with the flexibility to create memorable and engaging campaigns tailored to their specific needs.

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