Billboards in Newberg
*All metrics are based on a 4-week advertising campaign
In the heart of the Willamette Valley, Newberg emerges as a charming small town with a vibrant community, making it an ideal location for outdoor advertising. Known for its picturesque vineyards, historic downtown, and diverse neighborhoods, Newberg offers a unique platform for advertisers to seamlessly integrate their messages into the local landscape. Outdoor advertising in Newberg goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 7 key factors to consider. Here are four of those factors, along with examples of what makes a good choice for each:
- Location: Choose a billboard in a high-traffic area, such as busy interstates for targeting college-educated adults with above-average incomes, or trendy parts of town for reaching young adults. Proximity to your business location is also important, especially for local businesses and impulse purchases.
- Visibility: Ensure the billboard is easily visible to passersby, with minimal obstructions and distractions. For example, a billboard along a highway should be clearly visible to drivers and commuters, while a junior poster in an urban neighborhood should be easily seen by pedestrians.
- Size: Select the appropriate size for your target audience. Bulletins are ideal for reaching drivers and long-distance travelers, posters are great for targeting local audiences along primary and secondary arterial roadways, and junior posters work well in urban neighborhoods or on smaller roads.
- Type: Consider the type of billboard that best suits your campaign. Traditional billboards offer a static message, while digital billboards allow for dynamic messaging and multiple advertisements. Wallscapes, on the other hand, are painted directly onto building sides and can create a unique, eye-catching display.
Billboards price breakdown
Billboard pricing in Newberg varies depending on factors such as location, size, and type, with the following price data points:
- Average Price: The average price for a billboard in Newberg is approximately $2,657.14, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $2,100, this value represents the middle point in the pricing spectrum, offering a balance between affordability and visibility.
- Lowest Price: For those on a tight budget, the lowest price available for a billboard in Newberg is $250, providing an opportunity for cost-effective advertising.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Newberg, and here's a breakdown of these key figures:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Newberg is approximately 1,353,000, showcasing the potential reach of your message.
- Average Impressions: On average, a billboard in Newberg generates around 193,000 impressions, indicating the typical exposure your advertisement can expect.
- Median Impressions: With a median value of 120,000 impressions, this figure represents the middle point in the range of impressions generated by billboards in the area.
- Average CPM: The average cost per thousand impressions (CPM) in Newberg is $39.71, providing insight into the cost-effectiveness of your advertising investment.
- Median CPM: At a median CPM of $3.13, this value offers a balanced perspective on the cost per thousand impressions, allowing you to gauge the efficiency of your ad spend.
Some of the top billboard providers in Newberg
Here are the top billboard providers in Newberg:
- Terraboost Media LLC is a purpose-driven company that specializes in advertising solutions that engage consumers in their everyday lives.
- Enlighten is a Facebook marketing agency specializing in e-commerce, lead generation, and business growth strategies, led by CEO Jeremy Howie who is a member of the Facebook SMB Council.
- OnCampus Advertising is a college marketing and media agency that specializes in connecting brands and recruiters with students nationwide since 2003.
- Outfront is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
Other formats for advertising in Newberg
A closer look at the data reveals the depth and breadth of the other opportunities available in Newberg:
- Digital Billboards: In Newberg, digital billboards generate around 27,000 impressions with an average CPM of $9.60. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
- Wheat Pastings: Wheat pastings in Newberg receive approximately 125,000 impressions and have an average CPM of $3.04. This creative and cost-effective advertising method allows for unique, artistic displays that can capture the attention of pedestrians and local residents.
- Retail Venues: Advertising in retail venues in Newberg garners around 27,000 impressions with an average CPM of $26.53. By targeting consumers in shopping environments, retail venue advertising can effectively reach potential customers at the point of purchase.
- Everything Else: Other advertising opportunities in Newberg collectively generate about 2,437,000 impressions and have an average CPM of $12.00. This diverse range of options allows advertisers to explore innovative and unconventional methods to reach their target audience and make a lasting impact.
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