Billboards in Springfield

*All metrics are based on a 4-week advertising campaign

Springfield, nestled in the picturesque Willamette Valley, presents a prime opportunity for outdoor advertising. With its thriving downtown, scenic parks, and diverse neighborhoods, this city offers a unique backdrop for advertisers to engage with the community. Outdoor advertising in Springfield goes beyond promoting products; it fosters connections between brands, individuals, and the city's vibrant culture, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

When selecting billboards for advertising, there are 65 factors to consider, but we'll focus on four key aspects that can make a significant difference in the effectiveness of your campaign. These include:

• Demographics: Consider the target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Visibility: Ensure the billboard is easily seen by considering its alignment, height, and any obstructions like trees, power-lines, or nearby buildings. A billboard with clear visibility will have a greater impact on passersby.
• Duration: The length of time a billboard is up should align with the goals of the marketing campaign. For instance, a branding campaign might require the billboard to be up for six to twelve months, while a campaign promoting a specific event or product might be more effective with multiple billboards for a shorter period.
• Size and Type: Choose the appropriate size and type of billboard for your campaign. Options include bulletins (14 feet high and 48 feet wide), posters (10 feet high by 22 feet wide), and junior posters (6 feet high by 12 feet wide). Each size serves a different purpose and is positioned in various locations, such as highways, primary and secondary arterial roadways, or urban neighborhoods.

Billboards price breakdown

In Springfield, the pricing of billboards varies depending on factors such as location, size, and duration, with the following key data points:

• Average Price: The average price for a billboard in Springfield is $2,165.22, which takes into account a wide range of billboard options and locations.
• Median Price: The median price, which represents the middle value in the dataset, is $2,250, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Springfield is $250, which may be for smaller, less visible billboards or those with shorter durations.

Billboards Impression and CPM Metrics

In Springfield, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Springfield is approximately 24,986,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Springfield generates around 390,000 impressions during a 4-week campaign, indicating the typical exposure a billboard can provide.
• Median Impressions: The median number of impressions for a billboard in Springfield is 331,000, which represents the middle value in the dataset and offers a more accurate representation of the typical reach of a billboard.
• Average CPM: The average cost per thousand impressions (CPM) in Springfield is $9.97, providing a benchmark for evaluating the cost-effectiveness of outdoor advertising campaigns in the city.
• Median CPM: The median CPM in Springfield is $1.79, which indicates that half of the billboards have a CPM above this value and half have a CPM below, offering a range of options for advertisers with varying budgets.

Some of the top billboard providers in Springfield

Springfield offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and expertise:

• Adkom specializes in out-of-home media campaigns, offering services to brands and agencies, and providing a platform to streamline the planning, automation, and vendor relationship management that make out-of-home advertising time-consuming.
• Lamar Advertising offers outdoor advertising services with free design services, dedicated support, and nationwide coverage, making it easy for advertisers to tell their story to the world.
• Terraboost Media LLC is a purpose-driven company that specializes in advertising and wellness products, having donated more than $5 million in disinfecting and wellness products to reputable organizations on a mission to eradicate hunger.
• Enlightened Marketing, LLC focuses on e-commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions, with a proven track record in managing over $5 million in Facebook ad spend and reaching over 100 million people across 60 industries.
• OUTFRONT leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out of home advertising, reaching 7 out of 10 Americans weekly.

Other formats for advertising in Springfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Springfield:

• Digital Billboards: In Springfield, digital billboards generate approximately 40,000 impressions with an average CPM of $8.76. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Springfield receive around 50,000 impressions and have an average CPM of $17.00. These targeted advertising spaces allow brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Springfield, such as alternative media and non-traditional formats, collectively generate about 1,318,000 impressions with an average CPM of $12.00. These diverse options provide advertisers with unique ways to connect with their target audience and stand out from the competition.

Get started with advertising with AdQuick now!

AdQuick offers a comprehensive range of out-of-home advertising solutions, backed by industry-leading technology and a wide range of media partners. With tools for planning and researching outdoor campaigns, as well as various resources for learning more about OOH advertising, AdQuick is the go-to platform for businesses looking to make a big impression. By signing up, you'll gain access to 99% of billboard ads, guaranteed best billboard prices, and white glove service, ensuring a seamless and effective advertising experience. Don't miss out on the opportunity to elevate your brand's presence – sign up with AdQuick today!