Billboards in Monmouth
*All metrics are based on a 4-week advertising campaign
In the heart of the Willamette Valley, Monmouth emerges as a charming small town with a vibrant community, making it an ideal location for outdoor advertising. Known for its picturesque landscapes, strong educational institutions, and diverse local events, Monmouth provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Monmouth goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone.
What to look for when picking billboards
When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and reach. Here are four key aspects to keep in mind:
- Demographics: Choose locations where your target audience is likely to be present. For example, if your target audience is young professionals, consider placing billboards near business districts or trendy neighborhoods.
- Visibility: Make sure the billboard is easily visible to drivers and pedestrians. Good visibility includes proper alignment, height, and absence of obstructions like trees and power lines.
- Traffic Count: Opt for locations with high traffic counts to ensure your message reaches a large number of people. Busy interstates, congested roads, and bustling intersections are ideal choices.
- Land Use Type: Consider the surrounding land use when selecting a billboard location. Commercial areas attract a diverse audience, while residential areas cater to local residents, and industrial areas primarily target employees of specific industries.
Billboards price breakdown
Billboard pricing in Monmouth varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Monmouth is approximately $2,374.
- Median Price: The median price for a billboard in Monmouth is also $2,374, indicating a balanced distribution of prices.
- Lowest Price: The lowest price for a billboard in Monmouth is around $380, offering budget-friendly options for advertisers.
Billboards Impression and CPM Metrics
Impressions and CPM metrics play a crucial role in understanding the effectiveness of outdoor advertising in Monmouth, with the following key data points:
- Total Impressions: Monmouth's outdoor advertising generates approximately 180,000 impressions in total.
- Average Impressions: On average, a billboard in Monmouth receives about 90,000 impressions.
- Median Impressions: The median number of impressions for a billboard in Monmouth is also 90,000, indicating a consistent level of exposure.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Monmouth is $219.52.
- Median CPM: The median CPM for a billboard in Monmouth is also $219.52, reflecting a balanced cost distribution.
Some of the top billboard providers in Monmouth
Here are some of the top billboard providers in Monmouth:
- Enlighten is a marketing company led by Jeremy Howie, specializing in e-commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions.
- OnCampus Advertising connects brands with students through various advertising services, including outdoor advertising on college campuses.
Other formats for advertising in Monmouth
A closer look at the data reveals the depth and breadth of the other opportunities available in Monmouth:
- Digital Billboards: In Monmouth, digital billboards receive approximately 1,232,000 impressions with an average CPM of $11.72. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Wheat Pastings: Wheat pastings in Monmouth generate around 170,000 impressions and have an average CPM of $2.24. This creative and eye-catching form of advertising allows for unique designs and placements, capturing the attention of passersby.
- Retail Venues: Advertising in retail venues in Monmouth garners about 28,000 impressions with an average CPM of $11.43. By targeting consumers in shopping environments, retail venue advertising can directly influence purchasing decisions and boost brand awareness.
- Everything Else: Other advertising opportunities in Monmouth collectively receive approximately 1,223,000 impressions and have an average CPM of $224.40. These diverse options cater to various advertising needs and preferences, ensuring that there's something for everyone in Monmouth's outdoor advertising landscape.
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