Billboards in Washington
*All metrics are based on a 4-week advertising campaign
Located in the scenic southwest, Washington, Utah, presents a remarkable opportunity for outdoor advertising. This charming city, surrounded by stunning red rock landscapes and thriving outdoor recreation, provides a distinctive backdrop for advertisers to engage with residents and visitors alike. Outdoor advertising in Washington not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who pass by.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 13 key factors to consider. Some of the most important aspects include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors like age, gender, education, relationship status, and income level. For example, place the billboard in areas with a high concentration of your target demographic.
- Traffic Count: Opt for locations with high traffic counts to ensure maximum exposure. Ideal spots include busy interstates, congested intersections, and areas with long wait times.
- Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines. Place the billboard at a readable height within the driver's frame of vision.
- Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. Each type has its advantages and is suited for different locations and audiences.
Billboards price breakdown
In Washington, Utah, billboard pricing varies depending on factors such as location, size, and type. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Washington is $1,339.29, which takes into account various factors such as location, size, and type of billboard.
- Median Price: The median price for a billboard in Washington is $1,250, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Washington is $0, which may be attributed to factors such as promotional offers, discounts, or less desirable locations.
Billboards Impression and CPM Metrics
In Washington, Utah, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the effectiveness and cost-efficiency of billboards in the area:
- Total Impressions: The total number of impressions for all billboards in Washington is approximately 4,172,000, showcasing the extensive reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Washington generates around 321,000 impressions, indicating a strong potential for audience engagement.
- Median Impressions: The median number of impressions for a billboard in Washington is about 288,000, representing the middle value when all impressions are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Washington is $13.36, reflecting the cost-effectiveness of outdoor advertising in the area.
- Median CPM: The median CPM for a billboard in Washington is $2.28, highlighting the potential for affordable advertising options in the city.
Some of the top billboard providers in Washington
When looking for billboard providers in Washington, Utah, consider these top companies to help you with your outdoor advertising needs:
- Adkom offers a range of out-of-home media formats, including place-based, street furniture, window posters, and spectaculars, simplifying the process by unifying the fragmented media landscape through a single network.
- Reagan is a top-rated billboard media company, providing outdoor advertising solutions to help brands stand out and be remembered.
- Yesco has been providing custom signs, lighting, and billboards since 1920, with a mission to deliver high-quality products and services to their customers.
- Compass Outdoor specializes in digital billboards, revolutionizing the industry and offering advertising solutions in Utah.
- Freeway Advertising offers various types of billboards, including airport displays, billboard bulletins, digital billboards, poster billboards, commuter rail displays, and Jr. posters, catering to different advertising needs and budgets.
Other formats for advertising in Washington
A closer look at the data reveals the depth and breadth of the other opportunities available in Washington:
- Digital Billboards: In Washington, digital billboards generate approximately 11,000 impressions with an average CPM of $9.17. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Washington receive around 39,000 impressions and have an average CPM of $18.83. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset and enhancing the overall shopping experience.
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