Billboards in Seattle

*All metrics are based on a 4-week advertising campaign

In the Pacific Northwest, Seattle stands out as a thriving metropolis and a prime location for outdoor advertising. Renowned for its iconic landmarks, lush greenery, and innovative tech scene, this city provides a distinctive backdrop for advertisers to engage with diverse audiences. Billboards in Seattle not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking billboards

With over 1,190 billboards in Seattle, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind are:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a university may be ideal for targeting young adults.
• Visibility: Choose a billboard with optimal visibility, considering factors like alignment, height, and obstructions. A billboard facing traffic and placed at a readable height is more likely to capture attention.
• Location-specific targeting: Select a billboard in an area that complements your campaign goals, such as near a competitor's store or along a busy highway for maximum exposure.
• Size and technology: Consider the size of the billboard and the availability of new technology, such as digital displays or interactive features, to make your advertisement stand out and engage your audience.

Billboards price breakdown

Billboard pricing in Seattle varies significantly, with options available for different budgets and campaign goals:

• Average Price: The average price for a billboard in Seattle is approximately $9,220.71, reflecting the diverse range of options and locations available.
• Median Price: With a median price of $4,000, advertisers can find a suitable billboard at a more affordable cost, depending on their specific needs.
• Lowest Price: The lowest price for a billboard in Seattle is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations or locations.

Billboards Impression and CPM Metrics

In Seattle, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Seattle billboards generate a total of approximately 3,382,754,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Seattle receives about 3,120,000 impressions, indicating the potential for significant exposure to a diverse audience.
• Median Impressions: The median number of impressions for a Seattle billboard is around 306,000, offering a more balanced view of the typical reach for an outdoor advertisement.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Seattle is $127.13, reflecting the varying costs associated with different billboard types and locations.
• Median CPM: With a median CPM of $10.33, advertisers can find cost-effective options for their outdoor advertising campaigns in Seattle.

Some of the top billboard providers in Seattle

Top billboard providers in Seattle include:

• Lamar Advertising offers a variety of billboard products and services for effective outdoor advertising.
• Pacific Outdoor Advertising offers outdoor advertising services in the Seattle metro area, providing extensive coverage and targeting capabilities to reach a wide audience.
• iAM i Alternative Media specializes in 3D display LED billboard trucks and inflatables for innovative and cost-effective advertising and marketing campaigns.
• Summus Outdoor is an OOH Vendor focused on the Pacific Northwest, offering outdoor advertising inventory in Seattle and Portland.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards in over 200 markets.

Other formats for advertising in Seattle

A closer look at the data reveals the depth and breadth of the other opportunities available in Seattle:

• Digital Billboards: In Seattle, digital billboards receive about 50,000 impressions with an average CPM of $425.27. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Seattle garners approximately 26,000 impressions and has an average CPM of $60.54. This advertising type integrates seamlessly into the urban landscape, targeting pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Seattle generate around 2,800,000 impressions with an average CPM of $438.03. This creative and artistic form of advertising allows for unique, large-scale visuals that capture attention and make a statement.
• Wallscapes: Wallscapes in Seattle receive about 455,000 impressions and have an average CPM of $395.82. These large-format advertisements transform building exteriors into eye-catching displays, making a significant impact on passersby.
• Airport: Airport advertising in Seattle gets approximately 9,000 impressions with an average CPM of $753.34. With a captive audience and high dwell times, airport advertising effectively reaches travelers in Seattle's busy airports.
• Retail Venues: Retail venue advertising in Seattle generates around 50,000 impressions and has an average CPM of $15.93. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, driving sales and brand awareness.
• Transit: Transit advertising in Seattle receives about 176,000 impressions with an average CPM of $1,618.88. This highly visible medium targets commuters and travelers, making it an effective way to reach a wide audience on the go.
• Bus: Bus advertising in Seattle garners approximately 43,820,000 impressions and has an average CPM of $3.61. This mobile advertising platform allows for broad coverage and high visibility, reaching both pedestrians and drivers throughout the city.
• Everything Else: Other advertising opportunities in Seattle generate around 875,000 impressions with an average CPM of $761.11. These diverse options cater to various campaign goals and budgets, offering unique ways to connect with audiences in the city.

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