Static Billboards in Shoreline

*All metrics are based on a 4-week advertising campaign

Shoreline, a thriving suburban city, presents a remarkable opportunity for outdoor advertising. Known for its picturesque parks, top-rated schools, and diverse population, Shoreline offers advertisers a unique platform to engage with the community. Outdoor advertising in Shoreline not only promotes products and services but also fosters connections between brands, residents, and visitors, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 56 factors to consider. Here are four key aspects to keep in mind:

• Location: Choose a strategic location that maximizes visibility and exposure, such as busy highways or intersections. For example, a billboard placed along a congested interstate can reach college-educated adults with above-average incomes.
• Size: Consider the size of the billboard and its potential impact on your target audience. Larger billboards, like bulletins, are more suitable for targeting drivers and commuters, while smaller ones, like junior posters, are ideal for local audiences in urban neighborhoods.
• Visibility: Ensure the alignment, height, and placement of the billboard guarantee maximum visibility. Billboards should be clearly aligned to face traffic and placed at a readable height within the driver's frame of vision.
• Demographics: Understand your target audience's age, gender, education, relationship status, and income level to determine the optimal location for the billboard. For instance, a billboard in a commercial area may attract a mix of employees and customers, while one in a residential area is limited to the people who live there.

Static Billboards price breakdown

Billboard pricing in Shoreline varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Shoreline is $6,245.68, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Shoreline is $4,000, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Shoreline is $100, which may be for smaller, less visible billboards or those in less desirable locations.

Static Billboards Impressions and CPM Metrics

In Shoreline, outdoor advertising campaigns can expect a range of impressions and CPM metrics, as detailed below:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Shoreline is approximately 97,920,000, encompassing all billboard locations and sizes.
• Average Impressions: On average, a billboard in Shoreline generates around 1,748,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Shoreline is about 395,000, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shoreline is $18.06, considering various billboard options and locations.
• Median CPM: The median CPM for a billboard in Shoreline is $9.73, which is the middle value when all CPM values are arranged in ascending order.

Some of the top static billboard providers in Shoreline

Top billboard providers in Shoreline include:

• Lamar Advertising is a well-established company offering free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• 41.10 Media is a media sales and marketing consulting company founded in 2020, providing media representation without the need for direct hires and guiding clients in reaching the appropriate audience.
• AdFocus specializes in out-of-home advertising, offering a variety of advertising products such as mobile billboards, electric shuttles, pedicabs, digital screens, and more, serving high-traffic downtown areas, big cities, and major media markets across the U.S.
• Adkom is an out-of-home advertising company that simplifies the media landscape by unifying fragmented media providers through their technology platform, offering services to both brands and agencies.

Other formats for advertising in Shoreline

A closer look at the data reveals the depth and breadth of the other opportunities available in Shoreline:

• Digital Billboards: In Shoreline, digital billboards generate around 26,000 impressions with an average CPM of $14.73. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Street Furniture: Street furniture in Shoreline garners approximately 26,000 impressions and has an average CPM of $33.11. This advertising format, which includes bus shelters and benches, allows for targeted messaging in high-traffic pedestrian areas, enhancing brand visibility.
• Retail Venues: Advertising in retail venues in Shoreline reaches about 41,000 impressions with an average CPM of $23.09. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Shoreline generates around 8,000,000 impressions and has an average CPM of $3.20. By targeting commuters and travelers, this advertising format offers extended exposure and high-frequency messaging opportunities.
• Everything Else: Other advertising formats in Shoreline collectively achieve approximately 2,635,000 impressions with an average CPM of $13.96. These diverse options provide advertisers with unique opportunities to reach their target audience in various settings and contexts.

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