Billboards in Everett
*All metrics are based on a 4-week advertising campaign
In the heart of the Pacific Northwest, Everett emerges as a thriving urban hub and a prime location for outdoor advertising. Known for its picturesque waterfront, bustling aerospace industry, and diverse neighborhoods, this city offers a unique platform for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Everett goes beyond selling products; it fosters connections between communities, brands, and individuals, creating narratives that resonate with every passerby.
What to look for when picking billboards
With over 120 billboard options available in Everett, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard in a high-traffic area or near your target audience to maximize exposure. For example, placing a billboard along a busy interstate or in a trendy part of town can help reach your desired demographic.
- Visibility: Ensure the billboard is easily visible from a distance and has proper alignment and height. A well-placed billboard will be more effective in capturing the attention of passersby.
- Size: Select the appropriate size for your campaign, whether it's a large bulletin for maximum impact along highways, a poster for targeting local audiences, or a junior poster for urban neighborhoods.
- Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or even spectaculars with interactive technology. Each type offers unique advantages and can help you achieve your advertising goals.
Billboards price breakdown
Billboard pricing in Everett varies depending on factors such as location, size, and type, with the following price data points providing a general overview:
- Average Price: The average price for a billboard in Everett is $2,301.25, reflecting a range of options to suit different budgets and campaign goals.
- Median Price: With a median price of $2,000, this value represents the middle ground in Everett's billboard pricing, offering a balance between affordability and visibility.
- Lowest Price: For those seeking a cost-effective option, the lowest price for a billboard in Everett is $100, making outdoor advertising accessible to businesses of all sizes.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Everett provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the city:
- Total Impressions: Everett's outdoor advertising campaigns generate a total of 34,043,000 impressions, showcasing the potential reach of billboards in the area.
- Average Impressions: On average, a billboard in Everett receives 291,000 impressions, indicating the typical exposure a campaign can expect.
- Median Impressions: With a median of 250,000 impressions, this value represents the middle ground in terms of audience reach for billboards in Everett.
- Average CPM: The average cost per thousand impressions (CPM) in Everett is $16.78, providing a benchmark for evaluating the cost-effectiveness of a campaign.
- Median CPM: At a median CPM of $7.55, this figure offers a more balanced perspective on the cost per thousand impressions in Everett's outdoor advertising market.
Some of the top billboard providers in Everett
Here are the top providers for outdoor advertising in Everett:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- OUTFRONT is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
- Pacific Outdoor Advertising is a leading outdoor advertising company in the Seattle metro area, offering a wide range of formats and strategic locations for effective campaigns.
- Parker Outdoor offers billboards and digital signs for advertising with a focus on high impact, target market reach, and affordability.
Other formats for advertising in Everett
A closer look at the data reveals the depth and breadth of the other opportunities available in Everett:
- Digital Billboards: In Everett, digital billboards receive 50,000 impressions with an average CPM of $10.57. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking flexibility and engagement.
- Street Furniture: Street furniture in Everett garners 212,000 impressions and an average CPM of $1.43. This type of advertising, which includes bus shelters and benches, offers a localized approach to reaching pedestrians and commuters in high-traffic areas.
- Wallscapes: Wallscapes in Everett generate 33,000 impressions with an average CPM of $207.10. These large-scale murals and building wraps create a memorable and artistic impact, transforming urban landscapes into advertising canvases.
- Retail Venues: Advertising in retail venues in Everett captures 50,000 impressions and an average CPM of $16.82. This targeted approach allows brands to reach consumers in shopping centers and malls, capitalizing on their purchasing mindset.
- Transit: Transit advertising in Everett achieves 357,000 impressions with an average CPM of $13.41. This medium includes ads on buses, trains, and transit stations, providing constant exposure to daily commuters and travelers.
- Everything Else: Other advertising opportunities in Everett accumulate 325,000 impressions and an average CPM of $9.18. This category encompasses a variety of formats and locations, offering advertisers the chance to explore unique and innovative ways to reach their target audience.
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