Billboards in Yakima

*All metrics are based on a 4-week advertising campaign

Yakima, nestled in a fertile valley, is a thriving hub for agriculture, wine production, and outdoor recreation. This vibrant city boasts a diverse population and a strong sense of community, making it an ideal location for advertisers to engage with their target audience. Outdoor advertising in Yakima not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

With 178 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town, to maximize exposure to your target audience.
• Demographics: Ensure the billboard's location aligns with the demographics of your target audience, such as placing a billboard near a college or university to target young adults.
• Size: Select the appropriate size for your campaign, considering options like bulletins for maximum impact along highways, posters for local audiences along primary and secondary roads, or junior posters for urban neighborhoods and smaller roads.
• Type: Consider the advantages of different billboard types, such as digital billboards for dynamic messaging, wallscapes for unique and eye-catching designs, or spectaculars for incorporating technology like lighting and video.

Billboards price breakdown

In Yakima, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Yakima is $1,797.66, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $1,129.41, advertisers can find a variety of billboards at a more affordable cost, while still reaching their target audience effectively.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Yakima is $50, offering an opportunity to advertise without breaking the bank.

Billboards Impression and CPM Metrics

Outdoor advertising in Yakima offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Yakima's outdoor advertising generates approximately 35,352,000 impressions, showcasing the potential reach of a well-placed billboard.
• Average Impressions: On average, a billboard in Yakima receives about 263,821 impressions, offering consistent exposure to a diverse audience.
• Median Impressions: With a median of 263,180 impressions, advertisers can expect a stable level of visibility for their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) in Yakima is $13.07, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: At a median CPM of $3.89, Yakima offers even more affordable options for advertisers looking to optimize their budget while still reaching a sizable audience.

Some of the top billboard providers in Yakima

Yakima is home to several top billboard providers, each offering unique services and opportunities for advertisers:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Outfront Media is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Parker Outdoor is a local, family-owned company that has been operating billboards for more than 30 years, offering graphic design assistance, accountability, and affordable advertising options.
• Adkom is a company that simplifies out-of-home advertising and offers impactful media through a national network.

Other formats for advertising in Yakima

A closer look at the data reveals the depth and breadth of the other opportunities available in Yakima:

• Digital Billboards: In Yakima, digital billboards receive approximately 40,000 impressions with an average CPM of $10.14. This modern and dynamic advertising medium allows for real-time updates and targeted messaging, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Yakima generate around 36,000 impressions with an average CPM of $20.53. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Windowscapes: Windowscapes in Yakima receive approximately 263,000 impressions and have an average CPM of $14.29. This visually appealing advertising format allows brands to showcase their products and services in a creative and eye-catching manner, capturing the attention of passersby.
• Everything Else: Other advertising opportunities in Yakima, such as alternative OOH formats, generate around 2,635,000 impressions with an average CPM of $8.88. These diverse options provide advertisers with unique ways to reach their target audience and stand out from the competition.

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