Billboards in Green Bay

*All metrics are based on a 4-week advertising campaign

Green Bay, a thriving city with a rich history and passionate sports culture, presents a unique opportunity for outdoor advertising. Known for its iconic Lambeau Field, bustling downtown, and scenic waterfront, Green Bay offers advertisers a diverse platform to engage with audiences. Outdoor advertising in Green Bay not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With 204 billboards to choose from in Green Bay, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town. This will help reach your target audience effectively.
• Demographics: Consider the demographics of the area surrounding the billboard, such as age, income, and education levels, to ensure it aligns with your target audience.
• Size: Choose the appropriate size for your billboard, whether it's a large bulletin for maximum exposure along highways, a poster for targeting local audiences, or a junior poster for urban neighborhoods.
• Type: Select the right type of billboard for your campaign, such as a traditional static billboard, a digital billboard with dynamic messaging, or a wallscape for a unique and eye-catching advertisement.

Billboards price breakdown

Billboard pricing in Green Bay varies depending on factors such as location, size, and type, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Green Bay is approximately $1,453.76, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $1,095, this value represents the middle point in the distribution of billboard prices, offering a more balanced perspective on the cost of outdoor advertising in the area.
• Lowest Price: The lowest price for a billboard in Green Bay is just $50, demonstrating that there are affordable options available for businesses with smaller advertising budgets.

Billboards Impression and CPM Metrics

Outdoor advertising in Green Bay offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Green Bay's outdoor advertising generates approximately 85,607,000 impressions, showcasing its potential for widespread exposure.
• Average Impressions: On average, a billboard in Green Bay receives about 434,000 impressions, indicating consistent visibility for your advertisement.
• Median Impressions: With a median of 282,000 impressions, this value represents the middle point in the distribution of impressions, offering a balanced perspective on the reach of outdoor advertising in the area.
• Average CPM: The average cost per thousand impressions (CPM) in Green Bay is approximately $18.33, reflecting a competitive pricing landscape for advertisers.
• Median CPM: With a median CPM of $4.17, this value demonstrates the cost-effectiveness of outdoor advertising in Green Bay, making it an attractive option for businesses of all sizes.

Some of the top billboard providers in Green Bay

Green Bay offers a variety of outdoor advertising providers to choose from, each with their unique offerings and expertise:

• Clear Channel Outdoor is a company that offers innovative advertising solutions, helping brands reach the right audience, in the right place, at the right time with measurable results.
• Cheddar Advertising is an innovative digital and creative agency based in Denver that offers services such as web design, digital advertising, SEO, PPC, CRM, email marketing, social media marketing, and application development.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers engaging content to viewers at gas stations, capturing their attention during moments that matter.
• Indoor Media offers in-store advertising and marketing services, specializing in advertising in grocery stores to generate new customers for businesses.
• KeyMe is a trusted locksmith service provider offering 24/7 locksmith services for residential, commercial, and car lockouts, with expertise in car key duplication and a network of self-service kiosks for key copying.

Other formats for advertising in Green Bay

A closer look at the data reveals the depth and breadth of the other opportunities available in Green Bay:

• Digital Billboards: In Green Bay, digital billboards receive approximately 40,000 impressions with an average CPM of $10.80. This modern and dynamic medium allows for real-time updates and targeted messaging, making it a versatile option for advertisers.
• Retail Venues: Retail venues in Green Bay generate around 40,000 impressions with an average CPM of $12.26. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Green Bay garners about 5,000,000 impressions with an average CPM of $1.42. This cost-effective medium reaches a captive audience of daily commuters, providing consistent exposure for your message.
• Everything Else: Other advertising opportunities in Green Bay, such as specialty and spectacular formats, accumulate approximately 3,440,000 impressions with an average CPM of $6.24. These unique and attention-grabbing options allow advertisers to think outside the box and create memorable campaigns.

Get started with advertising with AdQuick now!

With a wide range of outdoor advertising options and a thriving local scene, Green Bay presents a unique opportunity for businesses to connect with their target audience. By leveraging the power of out-of-home advertising, brands can create memorable campaigns that resonate with consumers and drive results. To make the most of these opportunities, consider partnering with a platform like AdQuick, which offers efficient and measurable OOH advertising solutions, access to premium media owners, and innovative products to help you plan, buy, and measure your campaigns effectively. Sign up for AdQuick today and unlock the full potential of outdoor advertising in Green Bay, Wisconsin.