Billboards in Appleton

*All metrics are based on a 4-week advertising campaign

Appleton, nestled in the heart of the Fox River Valley, boasts a thriving downtown, picturesque parks, and a strong sense of community. This charming city provides a prime opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Appleton not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences and lasting impressions.

What to look for when picking billboards

With 81% of consumers noticing out-of-home advertising, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when choosing a billboard:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, placing a billboard near a college campus for a campaign targeting young adults.
• Visibility: Opt for billboards with clear sightlines, proper alignment, and minimal obstructions. A billboard facing traffic and placed at a readable height within the driver's frame of vision is ideal.
• Traffic Count: High traffic areas, like congested interstates or busy intersections, provide a captive audience for your billboard, increasing the number of potential viewers.
• Proximity: If your goal is to attract local customers, choose a billboard close to your business location. This makes it easier for potential customers to find and visit your establishment.

Billboards price breakdown

In Appleton, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Appleton is $1,593.80, reflecting a range of options suitable for different budgets and campaign goals.
• Median Price: With a median price of $869.55, advertisers can find a middle ground between premium and budget-friendly billboard options.
• Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in Appleton is $250, offering an affordable entry point into outdoor advertising.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Appleton provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Appleton's outdoor advertising campaigns generate a total of 31,666,000 impressions, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Appleton receives 391,000 impressions, indicating the typical exposure for an advertising campaign.
• Median Impressions: With a median of 131,000 impressions, advertisers can expect a range of visibility for their campaigns, depending on factors such as location and traffic count.
• Average CPM: The average cost per thousand impressions (CPM) in Appleton is $8.56, providing a benchmark for evaluating the cost-effectiveness of billboard advertising.
• Median CPM: A median CPM of $4.22 offers advertisers a more affordable option for reaching their target audience, while still achieving significant visibility.

Some of the top billboard providers in Appleton

Here are the top providers in the Appleton area for out-of-home advertising:

• Adkom specializes in out-of-home media campaigns, offering a range of media formats and simplifying the media landscape through its technology.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising services.
• Terraboost Media LLC specializes in advertising and wellness products, reaching 280 million consumers daily and having a presence in various locations such as drugstores, supermarkets, malls, airports, and health clubs.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of over 20,000 digital and static billboards in over 200 markets.
• AllOver Media specializes in out-of-home advertising, offering a wide range of services to help brands reach consumers in various settings.

Other formats for advertising in Appleton

A closer look at the data reveals the depth and breadth of the other opportunities available in Appleton:

• Digital Billboards: In Appleton, digital billboards receive 50,000 impressions with an average CPM of $11.15. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Appleton generate 50,000 impressions and have an average CPM of $11.43. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.
• Transit: Transit advertising in Appleton garners 5,000,000 impressions with an average CPM of $1.94. This form of advertising reaches commuters and travelers on buses, trains, and other public transportation, providing a captive audience for your message.
• Everything Else: Other advertising opportunities in Appleton, such as specialty and spectacular formats, accumulate 2,708,000 impressions and have an average CPM of $5.52. These unique and creative options allow advertisers to think outside the box and make a lasting impact on their target audience.

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