Billboards in Oshkosh

*All metrics are based on a 4-week advertising campaign

In the heart of the Fox River Valley, Oshkosh emerges as a thriving hub for outdoor advertising. This city, known for its vibrant waterfront, rich aviation history, and bustling university scene, offers a unique platform for advertisers to engage with a diverse audience. Outdoor advertising in Oshkosh does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With 88% of Americans noticing out-of-home advertising, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town. For example, a billboard near a college or university can effectively target young adults.
• Demographics: Ensure the billboard's location aligns with the target audience's demographics. For instance, a billboard along a route frequented by college-educated adults with above-average incomes can be highly effective.
• Size: Select the appropriate billboard size based on the campaign's goals and target audience. Bulletins are ideal for targeting drivers and commuters, while posters and junior posters are better suited for local audiences.
• Type: Consider the type of billboard that best suits the campaign, such as traditional, digital, or wallscapes. Digital billboards offer flexibility in changing messages, while wallscapes can add a beautification element to urban areas.

Billboards price breakdown

Billboard pricing in Oshkosh varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Oshkosh is approximately $1,078.34.
• Median Price: The median price for a billboard in this city is around $865.00.
• Lowest Price: The lowest price for a billboard in Oshkosh can be as low as $100.00.

Billboards Impression and CPM Metrics

Impressions and CPM metrics play a significant role in understanding the effectiveness of outdoor advertising in Oshkosh, with the following key data points:

• Total Impressions: Oshkosh billboards generate a total of 51,854,000 impressions during a 4-week campaign.
• Average Impressions: On average, a billboard in Oshkosh receives 589,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Oshkosh is 181,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Oshkosh is $8.15.
• Median CPM: The median CPM for a billboard in this city is $2.50.

Some of the top billboard providers in Oshkosh

Here are the top billboard providers in Oshkosh:

• Adkom simplifies out-of-home media advertising by providing access to a national network of media owners and unlocking untapped media opportunities.
• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Jones Outdoor is a company that rents billboards in Wisconsin, offering over 300 digital and static billboard faces in the central and eastern regions of the state.
• AllOver Media seamlessly weaves relevant brand messages into the daily lives of engaged consumers through out-of-home advertising and OOH media.

Other formats for advertising in Oshkosh

A closer look at the data reveals the depth and breadth of the other opportunities available in Oshkosh:

• Digital Billboards: In Oshkosh, digital billboards receive 32,000 impressions with an average CPM of $8.81. This modern and flexible advertising medium allows for dynamic messaging and real-time updates, making it an attractive option for advertisers.
• Retail Venues: Retail venues in Oshkosh generate 47,000 impressions with an average CPM of $11.39. These high-traffic locations offer advertisers the opportunity to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Everything Else: Other advertising opportunities in Oshkosh, such as alternative out-of-home formats, receive 178,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

Outdoor advertising in Oshkosh offers a unique opportunity to connect with a diverse audience and create memorable campaigns. By leveraging the right billboards, demographics, and advertising formats, you can maximize your campaign's impact and reach. AdQuick, a platform for out-of-home advertising, streamlines the ad buying process and provides access to a wide network of OOH media owners, efficient campaign execution, and valuable analytics to measure your campaign's effectiveness. Don't miss out on the benefits of this powerful advertising medium. Get Started with AdQuick today and unlock the full potential of outdoor advertising in Oshkosh.